Senior Manager, Oncology Patient Marketing

Servier Pharmaceuticals; Boston (MA); Hybride; USD 147 000 - 168 000; Plein temps

Résumé du poste

Servier Pharmaceuticals in Boston is seeking a Senior Manager, Patient Marketing to lead patient and caregiver engagement programs across our oncology portfolio. You will ensure campaigns are impactful, compliant, and aligned with brand strategy.

You will partner with Brand Marketing, Medical Affairs, Regulatory, Legal, and Advocacy teams to drive patient-centric initiatives, manage agencies and budgets, and optimize performance across digital channels.

Qualifications

• Minimum 6–8 years of progressive marketing experience in pharma/healthcare.
• 3+ years in digital or patient marketing, preferably oncology.
• Experience managing agencies, budgets, and cross-functional teams.
• Familiarity with digital marketing strategies (web, CRM, SEO/SEM, social media).
• Strong regulatory/legal (MLR) processes knowledge in healthcare marketing.

Responsabilités

• Own patient marketing strategy for oncology indications and translate into integrated DTC plans.
• Lead patient acquisition strategy across the journey from awareness to diagnosis and treatment.
• Develop patient-facing campaigns and content with compelling narratives.
• Translate insights into action using research, data, and journey mapping.
• Collaborate with Brand Marketing, Medical, Compliance, and Advocacy teams.

Connaissances

Project management

Analytical thinking

Communication

Collaboration

Problem solving

Formation

Bachelor’s degree in Marketing/related field

MBA or advanced degree preferred

Outils

CRM platforms

Web analytics

SEO/SEM tools

Description du poste

Servier Pharmaceuticals in Boston is seeking a Senior Manager, Patient Marketing to lead patient and caregiver engagement programs across our oncology portfolio. You will ensure campaigns are impactful, compliant, and aligned with brand strategy.

You will partner with Brand Marketing, Medical Affairs, Regulatory, Legal, and Advocacy teams to drive patient-centric initiatives, manage agencies and budgets, and optimize performance across digital channels.