Senior Manager, Marketing Strategy & Growth Initiatives

Formlabs; Somerville (MA); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Robust equity program

Comprehensive healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

On-site parking

Healthy meals & snacks

Professional development opportunities

Unlimited 3D prints

Job summary

Formlabs, in Somerville, MA, seeks a Senior Manager, Marketing Strategy & Growth Initiatives to drive data-driven decision-making and optimize growth across channels. You will define segments, size markets, and partner with senior leaders to align on strategy and execution.

Ideal candidates have 3–10 years in Strategy or Growth, experience with acquisition channels, and a growth mindset. Proficiency with AI tools and data analytics is essential in a fast-paced, international environment.

Qualifications

• 3 to 10 years of experience in Strategy or Growth roles.
• Experience in customer acquisition channels: search, social, affiliates, trade shows, partnerships or ABM.
• Ability to structure analysis and build data-driven models.
• Growth mindset with willingness to try new ideas and learn fast.
• Ownership mentality and bias for action.
• Comfort with debating and pushing back when needed.
• Fluent use of AI tools in daily work, maintaining high quality.

Responsibilities

• Define customer segments and size markets to decide where Formlabs should grow next.
• Build the business case for how to win a segment, then own the execution and delivery.
• Structure analysis and build data-driven models that guide real decisions.
• Partner with senior leaders across the business to drive alignment.

Skills

Customer segmentation

Data-driven decision making

Cross-functional collaboration

AI tools fluency

Ownership & execution

Education

MBA (preferred)

Tools

GBQ/SQL

DataStudio

Looker

Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact:

We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Growth Initiatives who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

What You’ll Do:

• Define customer segments and size markets to decide where Formlabs should grow next
• Build the business case for how to win a segment, then own the execution and delivery
• Structure analysis and build data-driven models that guide real decisions
• Partner with senior leaders across the business to drive alignment

About You:

• 3 to 10 years of experience in Strategy or Growth roles
• Expertise in one or more of the customer acquisition channels: search, social, affiliates, trade show, partnerships or ABM
• Are able to structure analysis & build data-driven models
• Have a growth mindset. Excited about trying new ideas and learn fast
• Have an ownership mentality and get things done
• Are willing to debate and push back
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Bonus Skills:

• Experience in scaling business from 1 to 10
• Launching and scaling new customer acquisition channels
• MBA preferred, not required
• Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Engineering, manufacturing or related experience is a big plus

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation:

Equity is a big part of the compensation package at Formlabs - every employee receives equity because everyone contributes to building the company. We have a lot of confidence in the products we’re building and the impact we’re making, and you should too.

Base pay is the other part of our compensation package, and it is carefully determined based on your skills, experience, and expected impact. Equity and base pay combine to make up your total compensation package at Formlabs.

The annual base pay range for this role is:

$100,000 — $200,000 USD