Senior Manager, Member Experience Marketing (Remote)

Care Access; Boston (MA); Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Company-paid health insurance

Health Savings Account

401(k) with company match

Job summary

Care Access is seeking a Senior Manager, Member Experience Marketing to shape and execute marketing programs that enhance the member journey. You will oversee content across email, web, and print, translating complex healthcare information into clear, patient-friendly communications.

The role collaborates with Website, Lifecycle Marketing, Design, Data and Analytics, and Operations to deliver a connected member experience across channels, while ensuring accessibility and privacy standards.

Qualifications

• Meaningful healthcare experience is required.
• Experience developing and improving customer, patient, or member journeys.
• Strong content marketing background with writing, editing and storytelling skills.
• Experience creating consumer-friendly content from complex healthcare information.
• Experience developing lifecycle programs across email, SMS, web, portals, or other channels.
• Working knowledge of CRM, marketing automation, content management, analytics, and campaign management platforms.

Responsibilities

• Lead member journey strategy and experience across touchpoints.
• Develop clear, engaging member-facing content across channels.
• Partner with cross-functional teams to ensure consistent messaging.
• Define audiences, segmentation, and measurement to improve performance.
• Manage lifecycle programs from onboarding to long‑term engagement.

Skills

Content development

Lifecycle marketing

Journey orchestration

Marketing technology

Data-informed decisions

Education

Bachelor’s degree in marketing, communications, business, public health, healthcare administration, or related field

Tools

CRM

Marketing automation

Content management system

Job description

Care Access is seeking a Senior Manager, Member Experience Marketing to shape and execute marketing programs that enhance the member journey. You will oversee content across email, web, and print, translating complex healthcare information into clear, patient-friendly communications.

The role collaborates with Website, Lifecycle Marketing, Design, Data and Analytics, and Operations to deliver a connected member experience across channels, while ensuring accessibility and privacy standards.