Senior Manager, Member Experience Marketing – Remote

Remote; San Francisco (CA); Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO & Holidays

Employer paid health insurance

HSA & FSA

Bi-weekly HSA employer contributions

Disability insurance

401(k) with company match

Job summary

Care Access seeks a Senior Manager, Member Experience Marketing to drive member-focused marketing across channels in a remote US-based role. You will shape lifecycle journeys, create clear messaging, and partner with Website, Lifecycle Marketing, and Compliance to deliver trusted content.

The position emphasizes data-informed decisions and cross-functional collaboration. You will lead content development for email, SMS, web, and collateral, ensuring accessibility and privacy standards while

Qualifications

• Meaningful healthcare experience is required in a regulated environment.
• Proven ability to develop and improve member journeys across channels.
• Strong writing, editing, and storytelling skills for diverse formats.
• Experience with lifecycle programs spanning email, SMS, web, and portals.
• Familiarity with CRM, marketing automation, and analytics platforms.
• Ability to collaborate with cross-functional teams and compliance stakeholders.

Responsibilities

• Lead lifecycle programs onboarding, education, participation, and retention.
• Develop content strategies for email, SMS, web, portals, and collateral.
• Coordinate cross-functional journeys to ensure consistent member experiences.
• Define audiences, segmentation, and personalized communications strategies.
• Measure performance, report insights, and drive continuous improvement.

Skills

Healthcare marketing

Lifecycle marketing

Content marketing

Data literacy

Project management

Stakeholder management

Education

Bachelor's degree in marketing/communications

Tools

Salesforce CRM

HubSpot Marketing

Google Analytics

Job description

Care Access seeks a Senior Manager, Member Experience Marketing to drive member-focused marketing across channels in a remote US-based role. You will shape lifecycle journeys, create clear messaging, and partner with Website, Lifecycle Marketing, and Compliance to deliver trusted content.

The position emphasizes data-informed decisions and cross-functional collaboration. You will lead content development for email, SMS, web, and collateral, ensuring accessibility and privacy standards while