Member Experience Marketing Lead — Remote

Gomyneed Private Limited; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO and company holidays

Employer-paid medical, dental, and vis

HSA contributions

401(k) with company match

Short-Term and Long-Term Disability

Job summary

Care Access is hiring a Senior Manager, Member Experience Marketing to lead end-to-end member communications and lifecycle programs for a remote US team. You will craft journeys, develop trusted content, and orchestrate cross-functional campaigns across channels while ensuring compliance and quality.

You will partner with Website, Lifecycle Marketing, Data, and Operations to deliver cohesive experiences that educate, engage, and retain members throughout onboarding and ongoing participation.

Qualifications

• Minimum education: Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
• Minimum experience: 7–10 years in marketing, member communications, lifecycle marketing or related field.
• Experience in healthcare marketing and compliant communications preferred.

Responsibilities

• Lead member experience marketing strategy across journey stages.
• Develop content for email, SMS, web, pages, portals and collateral.
• Collaborate with cross-functional teams to optimize journeys and timing.
• Build lifecycle programs including onboarding, education, retention and re-engagement.
• Define audiences, segmentation and measurement with data and analytics teams.

Skills

Lifecycle marketing

Content strategy

Marketing automation

Healthcare marketing

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM (e.g., Salesforce)

Marketing automation platforms

Job description

Care Access is hiring a Senior Manager, Member Experience Marketing to lead end-to-end member communications and lifecycle programs for a remote US team. You will craft journeys, develop trusted content, and orchestrate cross-functional campaigns across channels while ensuring compliance and quality.

You will partner with Website, Lifecycle Marketing, Data, and Operations to deliver cohesive experiences that educate, engage, and retain members throughout onboarding and ongoing participation.