Member Experience Marketing Leader, Open Enrollment

Medica; Hopkins (MN); On-site; USD 89,000 - 133,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off

401K contributions

Job summary

Medica is a nonprofit health plan delivering care across multiple states. The Commercial Marketing Manager of Member Experience leads strategic campaigns to boost open enrollment awareness, retention, and year-round engagement for commercial plans.

You will collaborate with product, sales, compliance, and digital teams to ensure initiatives meet regulatory standards and business goals. This role emphasizes hands-on execution across digital and traditional channels, data-driven decision making,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and executing integrated marketing campaigns
• Strong writing, editing, and messaging skills across digital and print formats
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Demonstrated experience collaborating with cross-functional partners
• Understanding of compliance considerations related to commercial health plan marketing

Responsibilities

• Plan and execute comprehensive open enrollment campaigns for commercial lines of business.
• Develop integrated marketing plans across email, web content, paid media, social, print, and sales enablement materials.
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout.
• Create targeted communications to engage and retain existing members and improve satisfaction.
• Track, analyze, and report on campaign performance to optimize outcomes.

Skills

Campaign management

Strategic thinking

Written communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Email automation tools

CRM systems

CMS platforms

Analytics tools

Job description

Medica is a nonprofit health plan delivering care across multiple states. The Commercial Marketing Manager of Member Experience leads strategic campaigns to boost open enrollment awareness, retention, and year-round engagement for commercial plans.

You will collaborate with product, sales, compliance, and digital teams to ensure initiatives meet regulatory standards and business goals. This role emphasizes hands-on execution across digital and traditional channels, data-driven decision making,