Senior Manager, Member Acquisition & Growth

SoFi; Seattle (WA); On-site; USD 150,000 - 210,000; Full time

Job summary

SoFi seeks a Senior Manager, SoFi Plus Member Acquisition, to accelerate growth of SoFi Plus within the Member Business Unit. You will own acquisition strategy, segmentation, and the development of signup experiences across teams, with cross-functional collaboration to track performance.

This role requires a data-driven leader who can translate insights into actionable plans, coordinate timelines, and present executive-ready updates on progress, readiness, and business impact.

Qualifications

• 10+ years in product mgmt, strategy, growth, analytics, marketing, or related field.
• Experience sizing opportunities and influencing decisions with data.
• Strong analytical skills with large datasets, funnel metrics, segmentation, experiments, reporting.
• Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
• Proven ability to lead cross-functional initiatives and influence in a fast-paced, ambiguous environment without relying on formal authority.
• Excellent written and verbal communication skills, with experience preparing executive-level updates, business reviews, and decision materials.
• Strong program-management discipline, including ability to manage timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
• Ability to connect strategic priorities with operational execution and measurable business outcomes.
• High ownership mindset, strong judgment, and willingness to roll up your sleeves to get work done.

Responsibilities

• Own the overall acquisition strategy and drive the execution roadmap for SoFi Plus member growth across member and prospect channels.
• Own addressable market opportunity sizing and segment definitions by population, channel, and placement type.
• Bring a member-first lens to acquisition strategy, ensuring placements and messaging connect eligible members and prospects to relevant SoFi Plus value propositions.
• Own all-up placement and impression performance, including performance readouts, insight generation, and recommendations for optimization.
• Build and maintain reporting on acquisition reach, impression coverage, placement performance, and incremental improvements over time.
• Use data to identify high-impact acquisition opportunities and advocate for new placements, tests, and channel expansion.
• Track launch timelines for acquisition placements across channels, highlighting cross-functional dependencies, risks, blockers, and readiness gaps.
• Partner with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, Compliance, and other stakeholders to move acquisition initiatives from strategy through launch.
• Lead executive updates, readiness reviews, and stakeholder communications related to SoFi Plus acquisition priorities and progress.
• Create operating mechanisms that improve transparency, accountability, and decision-making across acquisition workstreams.

Skills

Product management

Growth analytics

Data-driven decision making

Cross-functional leadership

Executive communication

Program management

Strategic thinking

Ownership mindset

Job description

SoFi seeks a Senior Manager, SoFi Plus Member Acquisition, to accelerate growth of SoFi Plus within the Member Business Unit. You will own acquisition strategy, segmentation, and the development of signup experiences across teams, with cross-functional collaboration to track performance.

This role requires a data-driven leader who can translate insights into actionable plans, coordinate timelines, and present executive-ready updates on progress, readiness, and business impact.