Senior Growth Manager, Member Acquisition

SoFi; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

SoFi seeks a Senior Manager to drive SoFi Plus member acquisition, shaping segmentation, channel optimization, and measurement frameworks. You will partner with Product, Marketing, Data Science, and Design to translate data into growth and scalable acquisition strategies across multiple channels.

The role emphasizes executive-ready updates, strong analytics, and cross-functional leadership to deliver measurable business impact in a fast-paced fintech environment.

Qualifications

• 10+ years of relevant experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or a related field.
• Experience sizing opportunities using data and influencing product or business decisions.
• Strong analytical skills with large datasets, funnel metrics, segmentation, experimentation, and reporting.
• Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
• Proven ability to lead cross-functional initiatives in a fast-paced, ambiguous environment without formal authority.
• Excellent written and verbal communication with executive updates, business reviews, and decision materials.
• Strong program-management discipline, including managing timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
• Ability to connect strategic priorities with operational execution and measurable business outcomes.
• High ownership mindset and willingness to roll up your sleeves to get work done.

Responsibilities

• Own the overall acquisition strategy and drive the execution roadmap for SoFi Plus member growth across member and prospect channels.
• Own addressable market opportunity sizing and segment definitions by population, channel, and placement type.
• Bring a member-first lens to acquisition strategy, ensuring placements and messaging connect eligible members and prospects to relevant SoFi Plus value propositions.
• Own all-up placement and impression performance, including performance readouts, insight generation, and recommendations for optimization.
• Build and maintain reporting on acquisition reach, impression coverage, placement performance, and incremental improvements over time.
• Use data to identify high-impact acquisition opportunities and advocate for new placements, tests, and channel expansion.
• Track launch timelines for acquisition placements across channels, highlighting cross-functional dependencies, risks, blockers, and readiness gaps.
• Partner with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, Compliance, and other stakeholders to move acquisition initiatives from strategy through launch.
• Lead executive updates, readiness reviews, and stakeholder communications related to SoFi Plus acquisition priorities and progress.
• Create operating mechanisms that improve transparency, accountability, and decision-making across acquisition workstreams.

Skills

Product strategy

Growth analytics

Cross-functional leadership

Data-driven decision making

Executive communication

AI-powered tooling

Tools

AI-powered tooling

Job description

SoFi seeks a Senior Manager to drive SoFi Plus member acquisition, shaping segmentation, channel optimization, and measurement frameworks. You will partner with Product, Marketing, Data Science, and Design to translate data into growth and scalable acquisition strategies across multiple channels.

The role emphasizes executive-ready updates, strong analytics, and cross-functional leadership to deliver measurable business impact in a fast-paced fintech environment.