Senior Growth Manager, Plus Membership Acquisition

Socket.dev; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

SoFi seeks a Senior Manager, SoFi Plus Growth to lead funnel optimization, opportunity sizing, and cross‑functional execution. You will craft measurement frameworks, drive executive updates, and partner with Product, Marketing, and Data to forecast traffic and model adoption.

This role blends analytical rigor with strategic leadership to scale SoFi Plus across the member ecosystem. The position emphasizes ownership, collaboration, and rigorous analysis to deliver measurable growth while

Qualifications

• 10+ years of experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or related field.
• Demonstrated ability to size opportunities, prioritize growth initiatives, and influence product or business decisions.
• Strong analytical skills with large datasets, funnel metrics, segmentation, experimentation, and performance reporting.

Responsibilities

• Own addressable market sizing and segment definitions for SoFi Plus growth.
• Own placement and impression performance reporting and insights.
• Build reporting on reach, impression coverage, and placement performance.
• Analyze funnel opportunities and drop-offs to connect members to SoFi Plus.
• Lead the overall placement and funnel optimization strategy across the ecosystem.
• Forecast direct traffic, model adoption rates, and project downstream impact.
• Track launch timelines and manage cross-functional dependencies and risks.
• Partner with other business units to advocate for Plus integration to lift metrics.
• Collaborate with Risk on safe growth and manage financial, fraud, and ops risk.
• Lead executive updates and stakeholder communications on growth priorities.

Skills

PM experience

Growth analytics

Executive comms

Cross-functional leadership

Data-driven decisions

Job description

SoFi seeks a Senior Manager, SoFi Plus Growth to lead funnel optimization, opportunity sizing, and cross‑functional execution. You will craft measurement frameworks, drive executive updates, and partner with Product, Marketing, and Data to forecast traffic and model adoption.

This role blends analytical rigor with strategic leadership to scale SoFi Plus across the member ecosystem. The position emphasizes ownership, collaboration, and rigorous analysis to deliver measurable growth while