Senior Manager, SoFi Plus Member Acquisition

SoFi; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

SoFi seeks a Senior Manager to drive SoFi Plus member acquisition, shaping segmentation, channel optimization, and measurement frameworks. You will partner with Product, Marketing, Data Science, and Design to translate data into growth and scalable acquisition strategies across multiple channels.

The role emphasizes executive-ready updates, strong analytics, and cross-functional leadership to deliver measurable business impact in a fast-paced fintech environment.

Qualifications

• 10+ years of relevant experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or a related field.
• Experience sizing opportunities using data and influencing product or business decisions.
• Strong analytical skills with large datasets, funnel metrics, segmentation, experimentation, and reporting.
• Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
• Proven ability to lead cross-functional initiatives in a fast-paced, ambiguous environment without formal authority.
• Excellent written and verbal communication with executive updates, business reviews, and decision materials.
• Strong program-management discipline, including managing timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
• Ability to connect strategic priorities with operational execution and measurable business outcomes.
• High ownership mindset and willingness to roll up your sleeves to get work done.

Responsibilities

• Own the overall acquisition strategy and drive the execution roadmap for SoFi Plus member growth across member and prospect channels.
• Own addressable market opportunity sizing and segment definitions by population, channel, and placement type.
• Bring a member-first lens to acquisition strategy, ensuring placements and messaging connect eligible members and prospects to relevant SoFi Plus value propositions.
• Own all-up placement and impression performance, including performance readouts, insight generation, and recommendations for optimization.
• Build and maintain reporting on acquisition reach, impression coverage, placement performance, and incremental improvements over time.
• Use data to identify high-impact acquisition opportunities and advocate for new placements, tests, and channel expansion.
• Track launch timelines for acquisition placements across channels, highlighting cross-functional dependencies, risks, blockers, and readiness gaps.
• Partner with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, Compliance, and other stakeholders to move acquisition initiatives from strategy through launch.
• Lead executive updates, readiness reviews, and stakeholder communications related to SoFi Plus acquisition priorities and progress.
• Create operating mechanisms that improve transparency, accountability, and decision-making across acquisition workstreams.

Skills

Product strategy

Growth analytics

Cross-functional leadership

Data-driven decision making

Executive communication

AI-powered tooling

Tools

AI-powered tooling

Job description

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.

Join us to invest in yourself, your career, and the financial world.

The role:

We are seeking a Senior Manager, SoFi Plus Member Acquisition to help accelerate the growth of SoFi Plus within the Member Business Unit. This role will focus on overall acquisition strategies and tactics, defining our segmentation strategy, leading the development and optimization of member signup experiences across teams, and tracking all acquisition placements and performance. Success in this role will directly support our ambition to serve millions of SoFi Plus members with the best financial services subscription in the world.

The role will be directly responsible for sizing addressable market opportunities, establishing key segments, and determining the unique value propositions that will resonate most for each segment. They will determine how best to address segment growth through each acquisition channel, and build the measurement framework to track impression coverage and performance, along with optimization targets. They will work cross-functionally with Product, Marketing, Data Science, Design, Engineering, Operations, and business stakeholders to launch new acquisition placements, manage launch timelines, surface dependencies, and regularly communicate progress to senior leaders.

This is a highly analytical and cross-functional role for someone who can translate data into insights that create growth, drive alignment across teams, and create clear executive-ready updates on acquisition performance, launch readiness, and business impact.

What you'll do:

• Own the overall acquisition strategy and drive the execution roadmap for SoFi Plus member growth across member and prospect channels.
• Own addressable market opportunity sizing and segment definitions by population, channel, and placement type.
• Bring a member-first lens to acquisition strategy, ensuring placements and messaging connect eligible members and prospects to relevant SoFi Plus value propositions.
• Own all-up placement and impression performance, including performance readouts, insight generation, and recommendations for optimization.
• Build and maintain reporting on acquisition reach, impression coverage, placement performance, and incremental improvements over time.
• Use data to identify high-impact acquisition opportunities and advocate for new placements, tests, and channel expansion.
• Track launch timelines for acquisition placements across channels, highlighting cross-functional dependencies, risks, blockers, and readiness gaps.
• Partner with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, Compliance, and other stakeholders to move acquisition initiatives from strategy through launch.
• Lead executive updates, readiness reviews, and stakeholder communications related to SoFi Plus acquisition priorities and progress.
• Create operating mechanisms that improve transparency, accountability, and decision-making across acquisition workstreams.

What you'll need:

• 10+ years of relevant experience in product management, product strategy, portfolio management, growth, analytics, marketing strategy, or a related field.
• Demonstrated experience using data to size opportunities, prioritize growth initiatives, and influence product or business decisions.
• Strong analytical skills, including comfort working with large datasets, funnel metrics, segmentation, experimentation, and performance reporting – especially through the use of AI-powered tooling.
• Experience defining addressable audiences, channel opportunities, growth levers, and measurement frameworks.
• Proven ability to lead cross-functional initiatives and influence in a fast-paced, ambiguous environment without relying on formal authority.
• Excellent written and verbal communication skills, with experience preparing executive-level updates, business reviews, and decision materials.
• Strong program-management discipline, including the ability to manage timelines, dependencies, risks, readiness reviews, and stakeholder accountability.
• Ability to connect strategic priorities with operational execution and measurable business outcomes.
• High ownership mindset, strong judgment, and willingness to roll up your sleeves to get work done.

Nice to Haves

• Experience in consumer fintech, financial services, subscriptions, loyalty, membership, or rewards programs.
• Experience with lifecycle marketing, in-product growth surfaces, onsite/app placements, CRM channels, or paid/owned acquisition channels.
• Experience partnering with analytics teams to build dashboards, measurement frameworks, or growth experimentation plans.
• Experience working in regulated environments with Legal, Compliance, Risk, or Operations stakeholders.
• Familiarity with SoFi products, SoFi Plus, rewards, member engagement, or cross-product growth motions.

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.