Senior Manager, M&A Digital Integration & Launch

ServiceNow; California (MO); Hybrid; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a senior role in digital experience strategy to own M&A integration and product-launch playbooks across our global ecosystem. You will translate strategic choices into clear direction for Product Marketing, UX, Engineering, and M&A teams, driving post‑acquisition integration and consolidated marketing technology.

You will shape how launches reach buyers, build reusable playbooks, and define decisions on feature prominence, content refresh, and portfolio positioning, using

Qualifications

• 7+ years of experience in product management, consulting, product strategy, or digital experience strategy
• Track record of M&A integration experience with ownership of integrations and governance
• Strong operational judgment and ability to move between strategy and execution
• Experience with product launches and leading major digital initiatives from strategy through execution
• Strong stakeholder management and ability to influence senior leaders across product, marketing, and engineering
• Comfortable managing multiple concurrent integrations and launches at different stages
• Data-driven approach to strategy validation using analytics, research, and metrics
• Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs

Responsibilities

• Own M&A digital integration playbooks and governance
• Drive integration of marketing technology and consolidate disparate properties
• Assess operational readiness, landscape, capacity, and timelines for remediation
• Develop digital strategy for post-acquisition integration (login/portal, rebranding, tech stack decisions)
• Create decision frameworks for integration trade-offs and migration plans
• Set integration priorities with M&A, Product, and Legal teams
• Collaborate on marketing technology decisions—CRM, analytics stacks
• Define sequencing, priorities, and escalation paths to keep workstreams unblocked
• Write requirements and guide Product Managers for execution
• Define launches strategy and reusable playbooks for digital ecosystem launches
• Guide PMs on what to showcase and where it belongs in the buyer journey
• Use analytics to validate strategy and refine execution

Skills

Product strategy

Stakeholder management

Data-driven

Analytics

Product management

Digital experience strategy

Leadership

Tools

CRM systems

Analytics platforms

APIs

Job description

ServiceNow is seeking a senior role in digital experience strategy to own M&A integration and product-launch playbooks across our global ecosystem. You will translate strategic choices into clear direction for Product Marketing, UX, Engineering, and M&A teams, driving post‑acquisition integration and consolidated marketing technology.

You will shape how launches reach buyers, build reusable playbooks, and define decisions on feature prominence, content refresh, and portfolio positioning, using