Digital M&A Strategy Lead

Servicenow; San Francisco (CA); Hybrid; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Flexible time away plan

Family leave programs

Job summary

ServiceNow's Digital Experience Strategy team defines how product launches reach buyers across our digital ecosystem and builds the playbook for integrating acquired companies' digital presence. You’ll translate strategic decisions into clear direction for Product Marketing, UX, Engineering and M&A teams, shaping post-acquisition integrations and launch initiatives across a global enterprise.

This role combines strategy and execution, requiring leadership, data-driven judgment, and a passion

Qualifications

• 7+ years in product management, consulting, product strategy, or digital experience strategy.
• Track record of M&A integration experience with ownership of integrations and governance.
• Strong operational judgment and ability to move between strategy and execution.
• Experience with product launches and leading major digital initiatives from strategy through execution.
• Strong stakeholder management—ability to influence senior leaders and drive alignment.
• Ability to manage multiple concurrent integrations and launches at different stages.
• Data-driven approach to strategy validation using analytics and metrics.
• Technical literacy—comfortable discussing API architecture, data migration, login/auth consolidation.

Responsibilities

• Develop M&A digital integration playbooks and marketing technology consolidation.
• Partner with teams to assess readiness, risk, and timelines for integration.
• Create digital strategy for post-acquisition, including login/portal integration and rebranding.
• Write requirements and direct Product Managers and teams for execution.
• Define launches strategy and reusable playbooks for consistent execution.
• Guide Product Marketing on what to showcase and where it belongs in the buyer journey.
• Use analytics to validate strategy and refine execution.

Skills

Product management

M&A integration

Stakeholder management

Data-driven strategy

Launch management

Technical literacy

Tools

CRM systems

Marketing tech stacks

AI tools in marketing

Job description

ServiceNow's Digital Experience Strategy team defines how product launches reach buyers across our digital ecosystem and builds the playbook for integrating acquired companies' digital presence. You’ll translate strategic decisions into clear direction for Product Marketing, UX, Engineering and M&A teams, shaping post-acquisition integrations and launch initiatives across a global enterprise.

This role combines strategy and execution, requiring leadership, data-driven judgment, and a passion