Senior Launch Program Lead — Remote Product Rollouts

SmartRecruiters, Inc.; Boston, Northern (MA, KY); Hybrid; USD 149,000 - 233,000; Full time

Job summary

ServiceNow is seeking a Senior Manager, Launch Program Management to orchestrate market-ready product launches and strategic activations. You will lead cross-functional teams across Product, Marketing, Brand, Communications, and Sales Enablement to ensure timely, cohesive launches that drive adoption and business impact.

The role requires 10+ years of experience in enterprise technology launches, a proven ability to navigate complex matrices, and a passion for execution excellence.

Qualifications

• 10+ years of experience leading complex marketing, product launch, program management, or businessoperations initiatives within enterprise technology organizations.
• Proven success leading high-visibility product launches involving multiple cross-functional stakeholders and executive leadership teams.
• Experience managing large-scale programs with numerous concurrent workstreams, dependencies, and competing priorities.
• Demonstrated ability to deliver results in fast-moving environments with compressed timelines and evolving business needs.
• Experience developing executive communications, launch readiness reviews, business updates, and leadership presentations.
• Experience supporting large-scale customer events, major announcements, product launches, or strategic market moments.

Responsibilities

• End-to-End Launch Program Leadership across multiple workstreams and teams.
• Build and manage integrated launch plans spanning milestones, dependencies, and critical paths.
• Translate priorities into coordinated launch plans aligning product readiness, marketing activation, and field preparedness.
• Lead launch readiness reviews, executive checkpoints, and decision forums.
• Coordinate execution across Product, Marketing, Brand, Digital, Communications, Sales Enablement, and Analytics teams.
• Identify risks, blockers, and execution gaps; oversee mitigation strategies.

Skills

Launch program leadership

Program orchestration

Portfolio thinking

Executive presence

Strategic agility

Stakeholder influence

Tools

Microsoft Loop

PowerPoint

Excel

Workfront

Asana

Monday.com

Smartsheet

Wrike

Job description

ServiceNow is seeking a Senior Manager, Launch Program Management to orchestrate market-ready product launches and strategic activations. You will lead cross-functional teams across Product, Marketing, Brand, Communications, and Sales Enablement to ensure timely, cohesive launches that drive adoption and business impact.

The role requires 10+ years of experience in enterprise technology launches, a proven ability to navigate complex matrices, and a passion for execution excellence.