Sr. Trade Marketing Specialist

Samyang America, Inc.; Brea (CA); On-site; USD 76,000 - 95,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

401(k) plan with company match

Paid time off (PTO)

Life insurance

Job summary

A leading CPG firm is seeking a Trade Marketing Sr. Specialist in Brea, California. This role involves developing trade marketing strategies to enhance product visibility and collaborating closely with Sales and Marketing teams for effective execution of promotions and new product launches. The ideal candidate will possess strong analytical and creative skills along with 3-5 years of experience in the CPG industry. A bachelor's degree in Marketing or related field is essential. Competitive compensation includes a salary of $76,000 to $95,000 plus benefits.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of relevant experience in the CPG industry.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

Responsibilities

• Develop trade marketing strategies aligned with business objectives.
• Execute and evaluate trade promotions and pricing strategies.
• Collaborate with Sales and Marketing teams for product launches.
• Monitor market trends and competitor activity for strategy development.
• Analyze sales performance and market data for insights.

Skills

Analytical thinking

Collaboration

Communication

Creativity

Education

Bachelor’s degree in Marketing, Business Administration or related field

Tools

Microsoft Office Suite

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary

We are looking for a Trade Marketing Sr. Specialist to drive in-market execution and accelerate sales performance across key channels. This role will play a critical part in translating brand and business strategies into impactful trade marketing programs that enhance visibility, optimize promotions, and support sustainable growth.

The Trade Marketing Sr. Specialist will work cross-functionally with Sales and Marketing teams to develop pricing strategies, manage promotional calendars, support new product launches, and deliver actionable insights through performance analysis. The ideal candidate is analytical yet creative, highly collaborative, and thrives in a fast-paced, entrepreneurial CPG environment.

This is an exciting opportunity to help shape how a culture-leading Gen Z brand shows up at retail — turning bold ideas into measurable commercial results.

Key Responsibilities

• Develop trade marketing strategies aligned with annual business and sales objectives to increase product visibility and sales
• Execute and evaluate trade promotions, pricing strategies, and promotional calendars by channel, while managing trade marketing budgets and ensuring efficient allocation
• Collaborate closely with Sales teams to support key customer initiatives and account-specific programs and with Marketing teams to support new product launches through pricing strategy, promotional planning, and in-market execution
• Monitor market trends, competitor activity, and customers need to develop trade marketing strategies and identify potential opportunities.
• Analyze sales performance, promotion effectiveness, and market data to drive actionable insights

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3-5 years of relevant professional experience in the Consumer Packaged Goods (CPG) industry
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Excellent communication, collaboration, and presentation skills
• Comfortable working in a fast-paced, entrepreneurial environment with cross-functional teams

The base salary for this position is between $76,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.