Senior Manager, Brand Strategy (Buldak)

Samyang America, Inc.; Brea (CA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical, dental, and vision insurance

401(k) plan with company match

Job summary

Samyang America, Inc. is seeking a Senior Manager for Buldak Brand Strategy. This role is vital in leading Buldak's marketing ecosystem including advertising, social media, and partnerships. The successful candidate will have 5-10 years of experience in brand strategy and marketing, preferably within the CPG or food & beverage industries.

Responsibilities include developing brand growth strategies, maintaining brand positioning, and collaborating with cross-functional teams. The compensation ranges from $130,000 to $150,000 annually, complemented by bonuses and comprehensive benefits.

Qualifications

• 5-10 years of experience in brand strategy, marketing, or brand management.
• Experience in brand positioning and communication strategy.
• Ability to translate consumer insights into actionable strategies.

Responsibilities

• Develop and implement brand growth strategies.
• Define and maintain brand positioning and messaging.
• Collaborate with marketing and design teams.
• Drive retail strategy and activation with sales teams.
• Partner with analytics teams to monitor performance.

Skills

Brand strategy

Marketing

Brand management

Analytical skills

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences.

Position Summary

Senior Manager, Buldak Brand Strategy – lead the vision and execution of Buldak’s marketing ecosystem across advertising, social, influencer, events, activations, and partnerships.

Key Responsibilities

• Develop and implement brand growth strategies that strengthen Buldak’s market position and fuel category expansion.
• Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints.
• Collaborate with marketing, design, retail, and cross‑functional teams to ensure consistent brand communication and on‑shelf excellence.
• Drive retail strategy and activation in partnership with sales teams, ensuring best‑in‑class execution and consumer impact.
• Partner with analytics and insights teams to monitor performance, track KPIs, and refine strategies based on market and consumer data.

Requirements

• 5‑10 years of experience in brand strategy, marketing, or brand management, preferably in CPG/food & beverage.
• Strong experience in brand positioning, design/visual identity, and communication strategy.
• Ability to translate consumer and market insights into actionable strategies that drive growth.
• Proven track record collaborating with cross‑functional teams (marketing, design, retail, sales).
• Strong analytical skills, with experience leveraging market and performance data to inform brand decisions.

Compensation and Benefits

The base salary ranges from $130,000 to $150,000 per year, plus additional compensation and benefits including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.