Assistant Brand Manager

Samyang America, Inc.; Brea (CA); On-site; USD 76,000 - 95,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

401(k) plan with company match

Paid Time Off (PTO)

Job summary

Samyang America, Inc. is looking for an Assistant Brand Manager to support go-to-market strategies for new product launches. Key responsibilities include developing product positioning, managing lifecycle, and collaborating cross-functionally. The ideal candidate should have 3-4 years of experience in brand or marketing management, strong FMCG/CPG industry background, and proficiency in data analysis tools. This position offers a competitive salary with additional benefits including medical, vision, and dental insurance.

Qualifications

• 3-4 years of experience in Brand/Marketing Management or Consumer Insights.
• Strong FMCG/CPG industry experience.
• Experience managing products across major U.S. retail accounts.

Responsibilities

• Support the development of go-to-market strategies for new product launches.
• Develop clear positioning and messaging for each product.
• Manage product lifecycle including specifications and design.

Skills

Brand Marketing

Marketing Analytics

Consumer Insights

Product Development

Cross-Functional Collaboration

Tools

SAP

Data Analysis Tools

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food – we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

Position Summary

We are seeking a motivated and detail-oriented individual to join our growing team as an Assistant Brand Manager. In this role, you will play a key part in supporting the development and execution of go-to-market strategies for new product launches – driving awareness, demand, and adoption across the U.S. market.

Key Responsibilities

Brand Positioning & Messaging

• Develop clear, differentiated positioning and messaging for each product and category.
• Translate technical product features into compelling consumer benefits and brand stories.
• Own product design, naming, claims framing, and core launch narratives.

New Product Development & Innovation

• Build both short term and long-term innovation pipeline across flavor line extensions, new benefits, and new formats to ensure profitable and incremental growth for the brand.
• Assist end-to-end commercialization of the products from ideation to launching through owning the NPD process.
• Provide ongoing forward-looking business outlook and category insights as part business planning activities and lead post launch review to track performance of the new products.

Go-To-Market & Launch Strategy

• Assist go-to-market strategy for all product launches across digital, retail, and wholesale.
• Support integrated launch plans in partnership with Brand, PR, Influencer, Retail, and E-commerce.
• Own launch briefs, timelines, and cross-functional alignment.

Consumer Insights & Marketing Analysis

• Leverage consumer insights, testing, and market intelligence to build compelling selling story of the responsible category & products.
• Competitive analysis using data tools including Circana, Nielsen Panel and Mintel.

Product Lifecycle Management

• Product lifecycle management including the product specs & design.
• Successful item management through SAP.

Sales Enablement & Training

• Develop product education, training materials, and selling tools for internal teams and retail partners.
• Support product knowledge sessions and launch readiness training.

Cross-Functional Partnership

• Partner closely with HQ for Product Development, Packaging, Regulatory, Brand, Creative, and Commercial teams.
• Ensure product readiness across training, tools, content, and selling materials.

Requirements

• 3-4 years of experience in Brand / Marketing Management, Sales, Trade Marketing or Consumer Insights.
• Strong FMCG / CPG industry experience.
• Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger).
• Marketing analytics & consumer insight experience.
• Strong understanding of commercialization and NPD process.
• Proven experience working within cross-functional & HQ matrix structures.

Compensation & Benefits

The base salary for this position is between $76,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.