Product Marketing Specialist

Samyang America, Inc.; Brea (CA); On-site; USD 33,000 - 45,000; Full time

Job summary

Samyang America, Inc. is seeking a motivated Product Marketing Specialist to support management of existing and new product SKUs, driving awareness, demand, and adoption in the U.S. market.

You will work closely with cross-functional partners to ensure accurate product data and compelling brand presentation. In this role, you will manage catalog and brand website listings, register SKUs in SAP, review artwork, create spec sheets, coordinate samples, and support sales education and tools for

Qualifications

• 2–5 years of Brand/Marketing Management experience.
• Strong FMCG/CPG industry background.
• Experience managing category/products across major U.S. retail accounts (Walmart, Target, Kroger).
• Understanding of SKU commercialization and NPD processes.
• Experience working within cross-functional and HQ matrix structures.

Responsibilities

• Catalog & Brand Website Management: Orchestrate product listings on platforms like Amazon/Walmart/Target/Kroger and brand website with 100% accuracy.
• SAP SKU Registration: Ensure successful SKU registration on SAP and manage the SKU list.
• Design Review: Partner with QA/QC to review and confirm new product artwork.
• Product Spec Sheets: Create spec sheets including NFP, ingredient list, barcode, and design.
• Sample Coordination: Use SAP to create sample PO requests and manage marketing samples.
• Sell Sheet & Education: Develop product education, training materials, and selling tools for internal teams and retailers.
• Marketing expense management: Consolidate monthly marketing team expenses and obtain approvals.

Skills

Brand management

Marketing strategy

FMCG/CPG

Retail mgmt

NPD knowledge

Cross-functional

HQ collaboration

Job description

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

Samyang America is seeking a motivated and detail-oriented individual to join our growing team as a Product Marketing Specialist. In this role, you will play a key part in supporting the management of existing & new product SKUs - driving awareness, demand, and adoption across the U.S. market.

Key Responsibilities:

• Catalog & Brand Website Management : Orchestrate the creation, auditing, and publishing of product listings on platforms like [Amazon/Walmart/Target/Kroger etc] and brand website, ensuring 100% accuracy in titles, descriptions, and technical attributes.
• SAP SKU Management : Ensure successful SKU registration on SAP and manage the SKU list.
• Design Review : Partner with TQR (i.e. QA/QC) to fully review and confirm the new product artwork
• Product Spec Sheet : Responsible for creating product spec sheets that include pivotal information such as NFP, ingredient list, barcode information & design.
• Sample Coordination : Using SAP for creating sample request P.O. and manage marketing team’s requested samples
• Sell Sheet and Sales supporting materials : Support in developing product education, training materials, and selling tools for internal teams and retail partners.
• Marketing expense management : Consolidating monthly marketing team expense and submit necessary expense approval if needed

Requirements:

• 2-5 years of experience in Brand / Marketing Management
• Strong FMCG / CPG industry experience
• Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)
• Strong understanding of cull commercialization and NPD process
• Proven experience working within cross-functional & HQ matrix structures

The base salary for this position is between $24 and $33 per hour. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.