Senior Manager, Growth Marketing, App

Dow Jones; New York (NY); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Lifestyle programs & Wellness Resources

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

A leading global media company in New York is seeking a Senior Manager, Growth Marketing – Apps to lead the strategy for mobile app growth across its flagship brands. The ideal candidate will have over 10 years of experience in growth marketing, with a proven track record in managing app marketing activities. This role involves identifying new growth opportunities, optimizing performance marketing programs, and enhancing user engagement and subscription conversion through data-driven strategies. Competitive salary and full benefits offered.

Qualifications

• 10+ years of experience in growth marketing or relevant experience.
• Proven track record of managing app marketing activities.
• Strong hands-on experience with mobile ad platforms.

Responsibilities

• Lead the strategy and execution of mobile app growth.
• Develop and manage user acquisition performance marketing channels.
• Propose and analyze A/B tests to improve ad performance.

Skills

Growth marketing experience

Managing App digital marketing activities

Strong data analysis skills

Analytical skills with data interpretation

Organisational skills

Education

Bachelor's degree in marketing or business administration

Tools

App Store

Google Playstore

AppsFlyer

Adjust

Job description

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's. Reporting to the Director of Growth Marketing, this role drives scalable user acquisition, engagement, and subscription conversion by identifying new growth opportunities, optimizing performance marketing programs, and leading rigorous experimentation across channels, pricing, and in‑app experiences. The role partners closely with Product, Analytics, and cross‑functional teams to improve the overall app experience, strengthen product‑market fit, and translate data‑driven insights into actionable growth strategies.

You will work on‑site in our midtown Manhattan office 3 days each week.

You will:

• Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)
• Create, manage and experiment with new user acquisition performance marketing channels & campaigns
• Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue.
• Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe.
• Propose, launch and analyze A/B tests to improve mobile Apps ad performance. This includes design, introducing new products, and running price tests to maximize conversion rates.
• Work closely with cross‑functional counterparts and other teams to develop and sync on overall strategy, execution & reporting.

You have:

• 10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base.
• Proven track record of managing App digital marketing activities, app referral programs
• Strong hands‑on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust, etc.
• Experience related to Product Market Fit, growth at scale, localisation, internationalisation and personalisation of product
• Strong data analysis, visualisation and reporting skills
• You have organisational skills, integrity and great follow through on tasks.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail‑oriented, highly organised, and comfortable managing multiple priorities in a fast‑paced environment.
• A bachelor's degree in marketing or business administration is preferred
• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Lifestyle programs & Wellness Resources
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non‑Union role

Pay Range: $145,000 - $165,000

We recognise that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay‑for‑performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..