Manager, Integrated Marketing - The Wall Street Journal

Dow Jones; New York (NY); Sur place; USD 85 000 - 115 000; Plein temps

Avantages offerts par ce poste

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Résumé du poste

Dow Jones is seeking an Integrated Marketing professional to lead end-to-end RFP responses, aligning client goals with WSJ and Barron’s Group media solutions. You will assemble specialists, craft persuasive proposals, and measure success with the team.

You will collaborate across Sales, Product Marketing, Ad Operations, and Events, translating insights into compelling campaigns for Luxury, Real Estate, and B2C advertisers. Strong writing and organizational skills are essential.

Qualifications

• B.A. or B.S. with 4+ years marketing experience.
• Highly organized with strong attention to detail.
• Effective communicator; writing skills required; design skills a plus.
• Experience in ad sales, planning, and account management.

Responsabilités

• Daily pitch and proposal work that responds to client needs and telegraphs the value of WSJ & Barron's Group media offerings.
• Develop an understanding of WSJ & Barron’s ad products and creative capabilities.
• Develop and articulate creative marketing programs in written proposals and pitch decks.
• Use research and data to share insights and support value propositions for client pitches and proposals.
• Work with and project manage across Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.
• Educate and keep the team up to date with advertising industry trends.

Connaissances

Cross-platform marketing

Project management

Written communication

Google Suite

Data-driven insights

Interpersonal skills

Attention to detail

Collaboration across teams

Formation

B.A. or B.S.

Outils

Google Suite

Description du poste

About the Role:

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.

About the Team:

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to completion. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to measure success?', and we work with the right people to get to those answers. Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape, and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Luxury and Consumer, Integrated Marketing.

You Will:

• Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
• Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)
• Use research and data to share insights and support value propositions for client pitches and proposals
• Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
• Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business

You Have:

• B.A. or B.S., plus 4+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment
• High level of organization and attention to detail
• An effective communicator; design skills a plus
• Demonstrated problem‑solving, resourcefulness and critical thinking skills
• Curiosity in an environment of constant learning
• Strong interpersonal skills
• Excellent writing and Google Suite (Sheets, Slides, etc.) skills; design skills a plus.
• A foundational understanding of an ad sales, planning, and account management environment
• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus
• Experience translating product marketing materials into compelling proposals customized to individual clients goals and strategy
• Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast‑paced environment
• Ability to manage multiple projects simultaneously in a deadline‑driven atmosphere

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area: Dow Jones - Media Sales Job Category: Marketing & Product Management Union Status: Non-Union role Base Pay Range: 85,000.00 - 115,000.00 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).