Associate Acquisition Marketing Manager

Dow Jones; New York (NY); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & WellnessResources

Education Benefits

Family Care Benefits & Caregiving支持

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking an Acquisition Marketing Manager in NYC to execute integrated demand generation programs across paid, owned, and event channels. You will manage campaigns, assets, and webinars, coordinating with product marketing and sales teams to optimize lead generation and pipeline growth.

The role requires 5+ years in B2B marketing with proven experience across digital, webinar, and event channels, plus strong organizational and analytical skills.

Qualifications

• 5+ years of experience in B2B marketing, acquisition marketing, or demand generation.
• Experience managing integrated marketing campaigns across digital, owned, and event channels.
• Familiarity with paid media, webinars, email marketing, and web marketing best practices.
• Strong organizational and project management skills.
• Analytical mindset with experience tracking campaign performance and lead generation metrics.
• Experience working cross-functionally across Marketing and Sales organizations.
• Excellent communication and collaboration skills.

Responsibilities

• Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Support paid media execution, including campaign setup, optimization, and reporting.
• Manage webinar and event logistics, promotion, and post-event follow-up.
• Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
• Support website updates and acquisition-focused landing page optimization.
• Partner with Product Marketing to align campaign messaging and audience targeting.
• Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.
• Monitor campaign performance and prepare regular reporting and insights.
• Manage relationships with external vendors and agencies supporting campaign execution.

Skills

B2B marketing

Demand generation

Campaign management

Analytics

Cross-functional collaboration

Tools

Paid media platforms

Webinar platforms

Email marketing

Job description

About The Role

The Acquisition Marketing Manager supports the execution of integrated demand generation programs for Enterprise Subscriptions. This role is responsible for managing acquisition campaigns across paid media, owned channels, web, webinars, and events to drive qualified leads and pipeline growth.

NYC - 1211 Ave of the Americas
Full time
Job_Req_53568

You Will

• Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.


• Manage campaign timelines, deliverables, and cross-functional coordination.


• Support paid media execution, including campaign setup, optimization, and reporting.


• Manage webinar and event logistics, promotion, and post-event follow-up.


• Coordinate development of campaign assets, landing pages, email communications, and promotional materials.


• Support website updates and acquisition-focused landing page optimization.


• Partner with Product Marketing to align campaign messaging and audience targeting.


• Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.


• Monitor campaign performance and prepare regular reporting and insights.


• Manage relationships with external vendors and agencies supporting campaign execution.

You Have

• 5+ years of experience in B2B marketing, acquisition marketing, or demand generation.


• Experience managing integrated marketing campaigns across digital, owned, and event channels.


• Familiarity with paid media, webinars, email marketing, and web marketing best practices.


• Strong organizational and project management skills.


• Analytical mindset with experience tracking campaign performance and lead generation metrics.


• Experience working cross-functionally across Marketing and Sales organizations.


• Excellent communication and collaboration skills.

Our Benefits

• Comprehensive Healthcare Plans


• Paid Time Off


• Retirement Plans


• Comprehensive Insurance Plans


• Lifestyle programs & Wellness Resources


• Education Benefits


• Family Care Benefits & Caregiving Support


• Commuter Transit Program


• Subscription Discounts


• Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area: Dow Jones - Industries

Job Category: Marketing & Product Management

Union Status

Union role

Base Pay Range: $95,000.00 - $120,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 53568