Senior Manager, Global Ads GTM Strategy & Operations

Snap; New York (NY); On-site; USD 229,000 - 343,000; Full time

Job summary

Snap Inc. seeks an experienced Senior Manager to lead the Global Ads GTM Strategy & Operations team. You will own the operating model for planning, testing, launching, adoption, and measuring Ads products globally.

You will manage a team of five and drive cross-functional initiatives across Product, Engineering, Sales, PMM, and Data Science to improve GTM execution and business performance. In this role, you will establish and optimize product adoption metrics, governance, and post-launch

Qualifications

• BS/BA degree or equivalent years of experience.
• 10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
• 2+ years of people management experience, with a track record of leading and developing high-performing teams.
• Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives.
• Strong analytical skills, including experience with business performance analysis, financial modeling, and data-driven decision-making.
• Demonstrated ability to influence senior leaders and drive alignment across complex organizations.

Responsibilities

• Own the global product adoption goaling methodology and performance management framework; set measurable goals, report on performance, and drive actions to improve adoption and outcomes.
• Govern and improve GTM processes including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement for consistency and scalability.
• Oversee global product testing across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness and inform commercialization decisions.
• Identify and lead strategic initiatives to improve product adoption, revenue, and GTM effectiveness with data-driven recommendations.
• Own and optimize tools, systems, and communications that support GTM planning, execution, and performance management, using automation and AI.
• Partner with senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science and regional teams to align priorities and drive accountability.
• Lead, coach, and develop a team of five; set priorities, balance operational and strategic work, and foster ownership and growth.

Skills

Strategic thinking

Executive communication

Cross-functional leadership

Analytical skills

Stakeholder management

People leadership

Problem solving

Education

BS/BA degree

Tools

SQL/BigQuery

Tableau

Looker Studio

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly‑owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We are looking for an experienced and highly strategic Senior Manager to lead the Global Ads GTM Strategy & Operations team at Snap! In this role, you will own and drive the effectiveness of the operating model for how we plan, test, launch, drive adoption, and measure the success of Ads products globally.

You will be responsible for ensuring the successful execution and continuous improvement of established GTM processes across a portfolio of approximately 200 Ads products, four sales channels, and three regions. You will oversee product adoption goaling and performance reporting, ensure operational rigor and accountability across our GTM and product testing processes, and develop new frameworks and ways of working as business needs evolve.

As a strategic partner to Product Marketing and Ads Monetization Leadership, you will work closely with Product, Engineering, Sales, Sales Strategy & Operations, Data Science, and regional leadership to align priorities, drive accountability, and solve complex cross‑functional challenges. You will lead high‑impact strategic initiatives, identify opportunities to improve organizational effectiveness, and manage a team of five responsible for GTM strategy and operations.

This role requires exceptional strategic thinking, strong analytical and operational capabilities, sound business judgment, and the ability to balance reliable execution of business‑critical processes with the ability to drive meaningful change and innovation.

What you'll do

• Own the global product adoption goaling methodology and performance management framework across the Ads product portfolio; partner with cross‑functional teams to set measurable goals, report on performance, and drive actions that improve adoption and business outcomes.
• Drive the execution, governance, and continuous improvement of established GTM processes—including roadmap visibility, launch planning, product tiering, launch readiness, and post‑launch measurement to ensure consistent execution, clear accountability, and scalability across teams and regions.
• Oversee the global product testing process, coordinating across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness, manage milestones, and inform commercialization decisions; evolve testing operations as products and business needs change.
• Identify, prioritize, and lead strategic initiatives that improve product adoption, revenue performance, and GTM effectiveness; develop data‑driven recommendations and translate business priorities into plans that deliver measurable outcomes.
• Own and optimize the tools, systems, and communications that support GTM planning, execution, and performance management; improve stakeholder visibility, workflows, and reporting through automation, AI, and stronger coordination.
• Serve as a strategic and operational partner to senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional organizations; align priorities, reinforce accountability, and address challenges that affect GTM execution and business performance.
• Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives; set clear priorities and high standards while balancing operational responsibilities with strategic work and fostering ownership, accountability, and growth.

Knowledge, Skills & Abilities

• Exceptional strategic thinking and business judgment, with the ability to connect product strategy, adoption, revenue performance, and GTM execution to broader business outcomes.
• Demonstrated ability to own and operate complex, business‑critical processes with consistency, rigor, and accountability while continuously identifying opportunities for improvement.
• Proven experience developing and scaling new operating frameworks and processes to address evolving business needs.
• Strong analytical and problem‑solving skills, with the ability to translate complex business data into actionable insights and strategic recommendations.
• Experience establishing measurable business goals, performance management frameworks, and executive reporting mechanisms.
• Ability to influence senior stakeholders, navigate organizational complexity, and drive alignment across teams with competing priorities.
• Strong executive communication skills, with the ability to synthesize complex information into clear recommendations and facilitate critical business decisions.
• Demonstrated ability to drive organizational change and process adoption while balancing operational discipline with speed and flexibility.
• Strong people leadership skills, including the ability to develop talent, set priorities, and build high‑performing teams.
• A strong ownership mentality, with the ability to balance strategic thinking and hands‑on operational execution in a fast‑paced, ambiguous environment.

Minimum Qualifications

• BS/BA degree or equivalent years of experience.
• 10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
• 2+ years of people management experience, with a demonstrated track record of leading and developing high‑performing teams.
• Proven experience managing and improving complex cross‑functional operating processes, performance management frameworks, and strategic initiatives.
• Strong analytical skills, including experience with business performance analysis, financial modeling, and data‑driven decision‑making.
• Demonstrated ability to influence senior leaders and drive alignment and execution across complex organizations.

Preferred Qualifications

• Deep knowledge of the digital advertising ecosystem, including Ads product commercialization, monetization models, product adoption, and revenue drivers.
• Experience leading GTM operations or strategy teams within a scaled technology or advertising business.
• Experience managing product adoption goals, product launch processes, and executive performance reporting.
• Familiarity with SQL/BigQuery, Tableau, Looker Studio, or similar analytics and business intelligence tools.
• Experience using AI and automation to improve operational efficiency, reporting, and decision‑making.
• Experience partnering with senior Product, Engineering, Sales, and Marketing leaders to drive business transformation.
• MBA or other relevant advanced degree.
• Passion for technology, social media, and digital innovation, with knowledge of Snapchat's products and platform.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $229,000-$343,000 annually.

Zone B: The base salary range for this position is $218,000-$326,000 annually.

Zone C: The base salary range for this position is $195,000-$292,000 annually. This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.