Senior Manager of GTM Architect

SNAP, Inc.; New York (NY); On-site; USD 220,000 - 320,000; Full time

Benefits offered by this job

Parental leave

Medical coverage

401(k)

Job summary

Snap Inc. is seeking a Senior Manager to join the SMC GTM Architect team to design, prototype, and scale systems powering growth across Snap’s advertiser business.

You will translate central product and engineering capabilities into repeatable GTM workflows, defining long-term visions for acquisition, activation, retention, and growth.

Qualifications

• 12+ years designing and deploying automation systems.
• Experience leading technical teams or large-scale programs.
• Experience with LLMs, retrieval-augmented generation, and model lifecycle.

Responsibilities

• Design, prototype, and scale systems powering GTM growth for advertisers.
• Translate product and engineering capabilities into repeatable workflows.
• Recruit, coach, and scale a team of builders.
• Present roadmaps and ROI to executives.

Skills

Python

SQL

GTM systems

Leadership

Experimentation

BigQuery

Ads APIs

Education

Bachelor’s degree in Analytics, CS, or related field

Tools

CRM platforms

BigQuery

Ads APIs

Job description

• SMC GTM Architect team is the engine driving growth across Snap’s small-customer business
• Operating across the full advertiser lifecycle: acquisition, activation, retention, and growth, the team autonomously supports core jobs-to-be-done, driving cost savings and incremental revenue through funnel optimization, scaled outreach, lifecycle marketing, and disciplined experimentation
• We are a builder-first team of technically fluent talent (Python, SQL, advanced tooling) that turns platforms and models built by Snap’s Enterprise and Monetization Product and Engineering teams into repeatable GTM workflows for Snap’s advertisers
• We’re looking for a Senior Manager to join the SMC GTM Architect team at Snap Inc
• In this role, you’ll design, prototype, and scale the systems that power growth across Snap’s advertiser business, translating central product and engineering capabilities into repeatable GTM workflows and measurable business outcomes
• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination
• Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale
• Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment
• Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact
• Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making
• Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes
• Recruit, coach, and scale a team of technically fluent builders while fostering a culture of ownership, experimentation, and measurable impact
• Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• Lactation rooms (based on office location) and breastmilk shipping coverage
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 12 paid holidays per year
• 15 sick and safe days per year
• Speaker series, classes, and subscriptions to educational programs
• Meditation and yoga classes
• Social gatherings, team outings, and volunteering programs
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!

Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platformsAbility to design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioningHands-on operating style with a focus on practical solutions, clear ownership, rapid execution, and simplified complexityStrong business judgment and executive communication skills, including the ability to communicate roadmaps, adoption, ROI, and business outcomesKnowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetizationCommitment to high standards for testing, observability, data hygiene, and continuous iterationAbility to translate technical capabilities into measurable revenue, productivity, or cost improvementsAbility to partner effectively across Sales, Growth, Business Intelligence, Finance, Product, and Engineering teams12+ years of experience designing and deploying automation systemsExperience using Python, SQL, or equivalent tools and technologiesBachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experienceExperience building and shipping production applications or working prototypes2+ years of experience in people management or technical leadership, including leading technical teams or large‑scale programsExperience working with LLMs, retrieval‑augmented generation architectures, prompt engineering, evaluation frameworks, and model lifecycle managementExperience using AI development tools such as Claude, Codex, or Google ADKExperience building or scaling GTM systems for digital advertising, marketing technology, or other customer lifecycle programsExperience designing systems that connect CRM platforms, cloud data warehouses, APIs, experimentation infrastructure, and cross‑channel communicationsExperience translating behavioral, contextual, and performance signals into personalization, targeting, or automated decisioningExperience recruiting, coaching, and developing technically fluent teams of builders