Senior Manager, Engagement & Activation

9005 CVS Pharmacy, Inc.; Woonsocket (RI); On-site; USD 83,000 - 183,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Retirement options

Job summary

CVS Health is seeking a Senior Manager to own and drive engagement initiatives within the Supplemental Benefits and Directed Spend Team. You will lead end-to-end activation, identify performance opportunities, and collaborate with Product, Marketing, and Analytics to deliver measurable results across conversions and member engagement.

Reporting to the Supplemental Benefits and Directed Spend Team, you will shape roadmaps, mentor teams, and ensure successful program adoption while advancing CVS

Qualifications

• 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles.
• Ability to own initiatives end-to-end and drive measurable business outcomes.
• Strong analytical mindset with ability to independently identify opportunities and prioritize actions.
• Proven ability to influence cross-functional teams without direct authority.
• Strong communication skills with ability to synthesize and present insights.

Responsibilities

• Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance.
• Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments.
• Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys.
• Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement.
• Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities.

Skills

End-to-end ownership

Analytical mindset

Cross-functional influence

Communication skills

Education

Bachelor’s degree

Job description

CVS Health is seeking a Senior Manager to own and drive engagement initiatives within the Supplemental Benefits and Directed Spend Team. You will lead end-to-end activation, identify performance opportunities, and collaborate with Product, Marketing, and Analytics to deliver measurable results across conversions and member engagement.

Reporting to the Supplemental Benefits and Directed Spend Team, you will shape roadmaps, mentor teams, and ensure successful program adoption while advancing CVS