Senior Category Marketing Leader - Growth & Partnerships

CVS Health; Woonsocket (RI); Ibrido; USD 83.000 - 199.000; Tempo pieno

Descrizione del lavoro

CVS Health's CMX is seeking a Senior Manager of Category Marketing to craft and execute category growth strategies that align supplier goals with CVS priorities. You will work with Merchandising, Marketing, Analytics and Sales to uncover insights that fuel scalable programs and drive advertiser value.

You will lead category narratives, inform annual planning, and accelerate growth by launching integrated, data-driven campaigns across cross-functional teams.

Competenze

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail media or retail agency strategy experience.
• 2+ years of marketing experience including testing and validating new opportunities.

Mansioni

• Lead Strategic Category Partnerships Across the Enterprise.
• Develop Category Growth Strategies that Drive Mutual Value.
• Shape Category Narratives and Thought Leadership.
• Drive Cross-Functional Alignment and Organizational Influence.
• Accelerate Innovation and Build New Growth Opportunities.

Conoscenze

Marketing experience

Cross-functional leadership

Retail media strategy

Testing marketing opportunities

Formazione

Bachelor's degree in Business/Marketing

MBA preferred

Descrizione del lavoro

CVS Health's CMX is seeking a Senior Manager of Category Marketing to craft and execute category growth strategies that align supplier goals with CVS priorities. You will work with Merchandising, Marketing, Analytics and Sales to uncover insights that fuel scalable programs and drive advertiser value.

You will lead category narratives, inform annual planning, and accelerate growth by launching integrated, data-driven campaigns across cross-functional teams.