Senior Category Marketing Lead — Growth & Strategy

CVSHealth; Wellesley (MA); Hybrid; USD 83,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits package

Bonus eligibility

Equity awards

Job summary

CVS Health in the United States is seeking a Senior Manager of Category Marketing to lead cross-functional category growth initiatives within CVS Media Exchange (CMX). You’ll shape strategy, drive category narratives, and partner with merchandising, marketing, analytics and sales to maximize advertiser value across CVS customers.

Reporting to the Director of Core and Category Marketing, you will guide go-to-market planning, manage complex cross-functional programs, and accelerate growth through

Qualifications

• 7+ years of marketing experience with retail, CPG and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail media or retail agency strategy experience.
• 2+ years marketing experience with testing and validating new opportunities.

Responsibilities

• Lead strategic category partnerships across the enterprise with key internal stakeholders.
• Develop category growth strategies that drive mutual value with suppliers and CVS.
• Shape category narratives and thought leadership for annual planning and sales engagements.
• Drive cross-functional alignment and scalable ways of working across teams.
• Accelerate innovation and build growth opportunities with business cases and pilots.

Skills

Marketing experience

Cross-functional leadership

Retail media strategy

Opportunity testing

Education

Bachelor’s degree in Business, Marketing or related field

MBA preferred

Job description

CVS Health in the United States is seeking a Senior Manager of Category Marketing to lead cross-functional category growth initiatives within CVS Media Exchange (CMX). You’ll shape strategy, drive category narratives, and partner with merchandising, marketing, analytics and sales to maximize advertiser value across CVS customers.

Reporting to the Director of Core and Category Marketing, you will guide go-to-market planning, manage complex cross-functional programs, and accelerate growth through