Senior Manager, Employer ABM & Integrated Marketing

Pelago; New York (NY); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Equity package

Medical, Dental, & Vision coverage

401k with 3% match

Unlimited PTO & holidays

Parental leave

Flexible working environment

Learning and development stipend

Wellness reimbursement

Family planning support

Substance Use Support

Job summary

Pelago is expanding its marketing organization to lead enterprise ABM programs, aligning with HR and benefits buyers across large employers. This role builds account plans, coordinates with cross-functional teams, and owns paid and digital channels to move conversations forward.

You will apply AI-driven insights to scale outreach, track engagement, and optimize the buyer journey across a priority set of accounts in a hybrid NYC environment.

Qualifications

• 7+ years in B2B marketing, including 3+ years designing and running ABM programs for enterprise accounts.
• Experience selling to HR, benefits or healthcare buyers is preferred.
• Hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics.

Responsibilities

• Lead Employer ABM and design tiered programs for priority accounts.
• Coordinate with Channel Marketing, GTM Systems, and events teams to align messaging.
• Own paid, contact-based and digital channels and manage budget and testing.
• Use AI to extend reach with intent signals and personalized outreach.

Skills

ABM program design

Enterprise account focus

Salesforce familiarity

HubSpot familiarity

AI tools in marketing

Cross-functional collaboration

Tools

Salesforce

HubSpot

Marketing analytics tools

Job description

Pelago is expanding its marketing organization to lead enterprise ABM programs, aligning with HR and benefits buyers across large employers. This role builds account plans, coordinates with cross-functional teams, and owns paid and digital channels to move conversations forward.

You will apply AI-driven insights to scale outreach, track engagement, and optimize the buyer journey across a priority set of accounts in a hybrid NYC environment.