Senior ABM Lead: Enterprise Marketing & AI-Driven Growth

Pelago Health; New York (NY); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Equity package

Medical coverage

Dental coverage

Vision coverage

401k plan

Unlimited PTO

Maternity/paternity leave

Flexible working

Learning stipend

Wellness program

Family planning care

Substance use support

Job summary

Pelago Health seeks a Senior Manager of Integrated Marketing & ABM to design and run the employer ABM program, turning positioning into account-level programs and owning paid, contact-based, and digital channels for priority accounts.

You'll partner with Channel Marketing, BD, and Product Marketing to build multi-directional campaigns, align calendars, and drive measurable conversation and conversions with AI-enabled strategies.

Qualifications

• 7+ years in B2B marketing, incl. 3+ years ABM for enterprise accounts.
• Proven ability to open and advance conversations in long sales cycles; HR/benefits buyers preferred.
• Hands-on experience with contact-based and account-based advertising, paid media, and web analytics.
• Experience coordinating with channel/partner marketing on shared accounts.
• Working knowledge of Salesforce and HubSpot; build your own reports.
• Comfort leading peers and sellers without direct authority; set rhythm and hold to plan.
• Hands-on use of AI tools in your own work, and curiosity about where they can do more.

Responsibilities

• Lead Employer ABM and design tiered programs for priority employer accounts.
• Partner with BD, Channel Marketing and GTM Systems on account selection and prioritization.
• Build account plans mapping the buying group, persona messaging, and touch sequences.
• Run regular account reviews with BD and Sales to track movement and ownership.
• Align employer programs with Channel Marketing and partner programs for consistency.
• Collaborate with Product Marketing to bring value stories and proof into conversations.
• Coordinate events with the Events team and own the commercial marketing calendar.

Skills

ABM programs

B2B marketing

Sales alignment

AI in marketing

Channel marketing

Cross-functional leadership

Salesforce

HubSpot

Web analytics

Tools

Salesforce

HubSpot

Web analytics

Job description

Pelago Health seeks a Senior Manager of Integrated Marketing & ABM to design and run the employer ABM program, turning positioning into account-level programs and owning paid, contact-based, and digital channels for priority accounts.

You'll partner with Channel Marketing, BD, and Product Marketing to build multi-directional campaigns, align calendars, and drive measurable conversation and conversions with AI-enabled strategies.