Senior Manager, eCommerce Strategy & Operations

Henkel AG & Co. KGaA; Rocky Hill (CT); On-site; USD 90,000 - 140,000; Full time

Job summary

Henkel AG & Co. KGaA is seeking a Digital Commerce Lead in the Rocky Hill, CT area. You will drive performance across Henkel's digital commerce ecosystem, optimize website operations, and lead Amazon and other marketplace initiatives to accelerate growth.

You will collaborate with Marketing, Sales, and IT to deliver a customer-centric online experience and drive conversions. The role involves guiding strategy, optimizing content for SEO, and enhancing the post-purchase journey.

Responsibilities

• Drive performance and optimization of Henkel's digital commerce ecosystem
• Own website operations and customer journey improvements
• Lead 3rd party eCommerce capabilities (Amazon) in the region
• Bridge Marketing, Sales, Customer Service, IT for a seamless digital experience
• Oversee health and performance of the B2B eCommerce platform
• Manage end-to-end governance and optimization initiatives
• Monitor platform stability, functionality, and customer experience
• Collaborate with development teams and partners on features and roadmap
• Implement self-service capabilities and post-purchase enhancements
• Align content with SEO objectives and customer acquisition goals
• Oversee sales, profitability, and account health across digital channels
• Develop marketplace growth strategies and monitor pricing/promotions/content

Skills

Digital commerce

SEO strategy

Cross-functional collaboration

Data-driven optimization

Marketplace management

Tools

eCommerce platforms

Job description

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• Responsible for driving the performance, optimization, and strategic evolution of Henkel's digital commerce ecosystem
• Ownership of website operations, digital experience optimization, SEO strategy, eCommerce marketplace performance, and customer journey improvement to support sustainable business growth
• Responsible for leading and developing 3rd party eCommerce (Amazon) capabilities in the region including strategy development and deployment with defined distribution partners
• Serve as the bridge between Marketing, Sales, Customer Service, IT, ensuring a seamless and customer-centric digital experience while identifying opportunities to improve conversion, operational efficiency, and commercial performance
• Own the overall health, performance, and operational effectiveness of the Henkle B2B eCommerce platform and external regional eCommerce partners
• Manage end-to-end website operations, governance, and optimization initiatives
• Monitor platform stability, functionality, performance metrics, and customer experience
• Lead website enhancement requests and requirements gathering while serving as a key stakeholder for development teams and digital transformation partners
• Participate in feature development, roadmap planning, testing, deployment, and continuous improvement initiatives
• Drive implementation of self-service capabilities and post-purchase experience enhancements
• Collaborate with marketing teams to ensure content supports SEO objectives and customer acquisition goals
• Own sales performance, profitability, and overall account health across assigned digital commerce channels and marketplaces
• Develop and execute marketplace growth strategies focused on revenue, share growth, customer acquisition, and profitability
• Monitor product availability, pricing, promotions, visibility, and content performance
• Evaluate and implement emerging eCommerce technologies, AI capabilities, and automation solutions