Senior Manager, eCommerce Strategy & Operations

Henkel; Rocky Hill (CT); On-site; USD 115,000 - 137,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

401k matching

Tuition reimbursement

Parental leave

Job summary

Henkel, a leader in adhesives technologies, seeks a Senior Digital Commerce Manager to optimize and grow its US digital commerce ecosystem across B2B/B2C channels. You’ll own website operations, SEO, marketplace performance, and partnerships with Amazon and other platforms, aligning with Marketing, Sales and IT to deliver a superior customer experience.

You’ll drive revenue growth, optimize conversions, and implement AI-enabled marketing and automation where applicable, while managing

Qualifications

• Bachelor's degree or higher in marketing, business, or a related field.
• 5+ years of B2B/B2C ecommerce and digital growth experience.
• Proven track record managing ecommerce platforms, SEO programs, and digital customer experiences.

Responsibilities

• Drive performance, optimization, and strategic evolution of Henkel's digital commerce ecosystem.
• Own website operations, SEO, and marketplace performance to support growth.
• Lead 3rd party ecommerce (Amazon) capabilities with distribution partners.
• Collaborate across Marketing, Sales, IT to ensure a seamless digital experience.
• Manage health and performance of the B2B eCommerce platform and regional partners.
• Oversee end-to-end website operations, governance, and optimization initiatives.
• Monitor platform stability, functionality, and customer experience.
• Partner with development teams on feature planning and digital transformation.

Skills

Ecommerce leadership

SEO optimization

Digital analytics

Marketplace management

Cross-functional collaboration

AI in marketing

Project management

Stakeholder management

Customer-centric

Education

Bachelor's degree in Marketing or related field

Tools

Amazon Vendor Central

CRM tools

Google Analytics

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you’ll have countless opportunities to explore newpaths and grow.

This position is with our Adhesive Technologies business unit –where we empower our people to transform industries and provide our customerswith a competitive advantage through adhesives, sealants and functionalcoatings.

Dare to learn new skills, advance inyour career and make an impact at Henkel.

What you´ll do

• Responsible for driving the performance, optimization, and strategic evolution of Henkel's digital commerce ecosystem
• Ownership of website operations, digital experience optimization, SEO strategy, eCommerce marketplace performance, and customer journey improvement to support sustainable business growth
• Responsible for leading and developing 3rd party eCommerce (Amazon) capabilities in the region including strategy development and deployment with defined distribution partners
• Serve as the bridge between Marketing, Sales, Customer Service, IT, ensuring a seamless and customer-centric digital experience while identifying opportunities to improve conversion, operational efficiency, and commercial performance
• Own the overall health, performance, and operational effectiveness of the Henkle B2B eCommerce platform and external regional eCommerce partners
• Manage end-to-end website operations, governance, and optimization initiatives
• Monitor platform stability, functionality, performance metrics, and customer experience
• Lead website enhancement requests and requirements gathering while serving as a key stakeholder for development teams and digital transformation partners
• Participate in feature development, roadmap planning, testing, deployment, and continuous improvement initiatives
• Drive implementation of self-service capabilities and post-purchase experience enhancements
• Collaborate with marketing teams to ensure content supports SEO objectives and customer acquisition goals
• Own sales performance, profitability, and overall account health across assigned digital commerce channels and marketplaces
• Develop and execute marketplace growth strategies focused on revenue, share growth, customer acquisition, and profitability
• Monitor product availability, pricing, promotions, visibility, and content performance
• Evaluate and implement emerging eCommerce technologies, AI capabilities, and automation solutions

What makes you a good fit

• Bachelor’s degree in marketing, Business Administration, Economics, eCommerce, Digital Marketing, or a related field. Master's degree is a plus.
• 5+ years of direct experience in B2B and/or B2C eCommerce, digital commerce operations, website management, marketplace management, or digital growth roles.
• Proven experience managing eCommerce platforms, website operations, SEO programs, and digital customer experiences
• Strong understanding of marketplace management, including Amazon Vendor Central, digital shelf optimization, product content, promotions, and advertising
• Experience working with website development teams, product owners, and digital transformation initiatives
• Demonstrated success driving revenue growth, conversion improvement, and digital channel performance
• Strong analytical skills with the ability to translate data into business insights and action plans
• Experience with digital analytics, CRO, SEO, CRM, and eCommerce reporting tools
• Excellent project management and stakeholder management capabilities
• Proven ability to lead through influence across cross-functional teams
• Customer-first mindset with exceptional communication and problem-solving skills
• Experience with AI-enabled marketing, automation, and digital innovation is strongly preferred

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $115,000.00 and $137,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.