Mgr. Category Shopper Insights

Henkel; Bentonville (AR); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial perks (401k matching, share/

Family Support

Career Growth

Job summary

Henkel is seeking a data-driven professional to lead category management initiatives across analytics, digital shelf optimization, and innovation. You will partner with Sales, Marketing, and Digital teams to craft strategies, build compelling storytelling, and deliver actionable insights that drive growth and profitability.

In this role, you will develop sell-in strategies, measure post-launch performance, and influence stakeholders through data-driven leadership within Henkel's Consumer Brands

Responsibilities

• Lead the development and execution of comprehensive category strategies that drive sustainable category growth.
• Identify opportunities through shopper, consumer, customer, syndicated, and retailer data.
• Develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization.
• Deliver fact-based category reviews, business reviews, and strategic recommendations to stakeholders.
• Monitor category performance, competitive activity, and trends to identify risks and growth opportunities.
• Analyze retailer, syndicated, shopper, and consumer data to identify actionable opportunities.
• Develop insight-driven selling stories and executive presentations.
• Measure category performance and provide recommendations to improve sales and profitability.
• Build dashboards and performance scorecards to monitor key metrics.
• Lead digital shelf optimization, including content quality, assortment, search visibility, ratings & reviews, availability, and online conversion.
• Analyze digital commerce performance, including traffic, conversion, search, content effectiveness, and omnichannel trends.
• Identify opportunities to improve online category performance through data-driven recommendations and activation strategies.
• Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and growth.
• Assess category opportunities for innovation, line extensions, and new product launches.
• Develop customer sell-in strategies supported by category insights and financial analysis.
• Measure post-launch performance and identify optimization opportunities.
• Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans.
• Support annual planning, forecasting, customer planning, and strategic initiatives.
• Influence stakeholders through data-driven recommendations and collaborative leadership.

Skills

Total Category Management

Strategic Thinking

Business Acumen

Customer & Shopper Insights

Consumer Insights

Digital Shelf Optimization

Digital & eCommerce Analytics

Omnichannel Strategy

Data Analytics & Visualization

Category Storytelling

Executive Communication

Cross-Functional Collaboration

Financial Analysis

Project Management

Influence & Relationship Management

Innovation Commercialization

Continuous Improvement

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you’ll have countless opportunities to explore newpaths and grow.

This position is with our Consumer Brands business unit – where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.

Dare to learn new skills, advance inyour career and make an impact at Henkel.

What you’ll do

Total Category Management

• Lead the development and execution of comprehensive category strategies that drive sustainable category growth.
• Serve as the category expert by identifying opportunities through shopper, consumer, customer, syndicated, and retailer data.
• Conduct category assessments and develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization.
• Deliver fact-based category reviews, business reviews, and strategic recommendations to internal and external stakeholders.
• Monitor category performance, competitive activity, and emerging trends to proactively identify risks and growth opportunities.

Analytics & Insights

• Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities.
• Develop compelling, insight-driven selling stories and executive presentations.
• Measure category performance and provide recommendations that improve sales, share, profitability, and shopper satisfaction.
• Build dashboards and performance scorecards to monitor key category and business metrics.

Digital Shelf & Digital Analysis

• Lead digital shelf optimization, including content quality, assortment, search visibility, ratings and reviews, product availability, and online conversion.
• Analyze digital commerce performance, including traffic, conversion, search performance, content effectiveness, digital share, and omnichannel trends.
• Identify opportunities to improve online category performance through data-driven recommendations and digital activation strategies.
• Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and accelerate digital growth.

Innovation & Commercialization

• Assess category opportunities for innovation, line extensions, and new product launches.
• Develop customer sell-in strategies supported by category insights and financial analysis.
• Measure post-launch performance and recommend optimization opportunities.

Cross-Functional Leadership

• Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans.
• Support annual planning, forecasting, customer planning, and strategic initiatives.
• Influence key stakeholders through data-driven recommendations and collaborative leadership.

What makes you a good fit

• Total Category Management
• Strategic Thinking
• Business Acumen
• Customer & Shopper Insights
• Consumer Insights
• Digital Shelf Optimization
• Digital & eCommerce Analytics
• Omnichannel Strategy
• Data Analytics & Visualization
• Category Storytelling
• Executive Communication
• Cross-Functional Collaboration
• Financial Analysis
• Project Management
• Influence & Relationship Management
• Innovation Commercialization
• Continuous Improvement

Some benefitss of joining Henkel

• Health Insurance: affordableplans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time offincluding sick, vacation, holiday and volunteer time, flexible & hybridwork policies (depending on role), and vacation buy / sell program
• Financial: 401k matching,employee share plan with voluntary investment and Henkel matching shares,annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week genderneutral parental leave (up to 20 weeks for parents giving birth), fertilitysupport, adoption & surrogacy reimbursement, discounted child and elderlycare, and scholarships
• Career Growth: diverse nationaland international growth opportunities, access to thousands of skillsdevelopment courses, and tuition reimbursement

The salary rangefor this role is $140,000.00 and $165,000.00. This range represents the good‑faith minimumand maximum wages the Company reasonably expects to offer for this role at thetime of posting.In addition to base salary, this position may be eligiblefor incentive pay or other forms of compensation, as applicable. TheCompany also offers a comprehensive benefits package as described above. Actualcompensation will be based on factors such as the candidate’s skills,experience, education, training, and work location. This posting is intended tocomply with all applicable state and local pay transparency laws.

Henkel does notaccept unsolicited resumes from search firms or employment agencies.Unsolicited referrals and resumes are considered Henkel property and therefore,Henkel will not pay a fee for any placement resulting from the receipt of anunsolicited referral.

At Henkel, wecome from a broad range of backgrounds, perspectives, and life experiences. Webelieve the uniqueness of all our employees is the power in us. Henkel is anequal opportunity employer. We evaluate qualified applicants without regard torace, color, religion, sex, age, national origin, disability, veteran status,genetic information, and other legally protected categories.