Senior Manager, Digital Experience Analytics (Hybrid)

Wolverine Worldwide; Rockford (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Wolverine Worldwide in Rockford, Michigan, is looking for a Senior Digital Experience Analytics Manager to lead the analysis and optimization of its eCommerce portfolio. This role requires a Bachelor's degree in a related field and at least 5 years of experience in digital analytics. Candidates must have a strong understanding of conversion funnels and the digital customer experience.

The position promotes a flexible hybrid work schedule with three days in-office and two remote days. Join a company recognized as a great place to work!

Qualifications

• 5+ years of experience in digital, eCommerce, or experience analytics.
• Deep expertise in digital analytics and experimentation tools.
• Strong understanding of conversion funnels and UX/CRO principles.

Responsibilities

• Lead end-to-end analysis of the digital customer journey.
• Develop deep-dive diagnostics across site experience and landing pages.
• Translate test results into clear insights and actionable recommendations.

Skills

Digital analytics

eCommerce

Conversion optimization

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in analytics, statistics, computer science, or related field

Tools

GA4

PowerBI

ContentSquare

OmniConvert

Job description

Wolverine Worldwide in Rockford, Michigan, is looking for a Senior Digital Experience Analytics Manager to lead the analysis and optimization of its eCommerce portfolio. This role requires a Bachelor's degree in a related field and at least 5 years of experience in digital analytics. Candidates must have a strong understanding of conversion funnels and the digital customer experience.

The position promotes a flexible hybrid work schedule with three days in-office and two remote days. Join a company recognized as a great place to work!