Consumer Analytics Senior Manager

Wolverine Worldwide; Rockford (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Wolverine Worldwide in Rockford, Michigan, is looking for a Senior Digital Experience Analytics Manager to lead the analysis and optimization of its eCommerce portfolio. This role requires a Bachelor's degree in a related field and at least 5 years of experience in digital analytics. Candidates must have a strong understanding of conversion funnels and the digital customer experience.

The position promotes a flexible hybrid work schedule with three days in-office and two remote days. Join a company recognized as a great place to work!

Qualifications

• 5+ years of experience in digital, eCommerce, or experience analytics.
• Deep expertise in digital analytics and experimentation tools.
• Strong understanding of conversion funnels and UX/CRO principles.

Responsibilities

• Lead end-to-end analysis of the digital customer journey.
• Develop deep-dive diagnostics across site experience and landing pages.
• Translate test results into clear insights and actionable recommendations.

Skills

Digital analytics

eCommerce

Conversion optimization

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in analytics, statistics, computer science, or related field

Tools

GA4

PowerBI

ContentSquare

OmniConvert

Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.

Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The Digital Experience Analytics, Senior Manager owns the digital experience analytics and optimization engine across Wolverine Worldwide’s eCommerce portfolio. This role is responsible for diagnosing performance across the customer journey, identifying conversion opportunities, and supporting experimentation to improve site and marketing effectiveness.

This role partners cross-functionally with Product, UX, Marketing, and Commercial teams to translate behavioral and channel data into actionable insights that drive measurable improvements in conversion, engagement, and customer experience.

This role brings deep expertise in experience-level performance and optimization, ensuring that granular behavioral insights inform broader business performance strategies and decisions.

Primary Duties

• Lead end-to-end analysis of the digital customer journey, identifying key drivers of conversion, engagement, and drop-off across the funnel
• Develop deep-dive diagnostics across site experience, landing pages, and channel entry points
• Translate test results into clear insights and actionable recommendations to improve conversion and user experience
• Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel
• Provide insight into how campaign strategies impact on-site behavior and conversion outcomes
• Collaborate with Product and UX teams to inform feature prioritization and experience improvements
• Provide data-driven recommendations to enhance site navigation, content strategy, and merchandising execution
• Support opportunity sizing and risk assessment to inform prioritization decisions
• Present insights and recommendations to cross-functional stakeholders, clearly articulating drivers and implications
• Partner with D&TE teams to build standardized performance reporting in PowerBI
• Performs duties consistent with the company’s AAP/EEO goals and policies
• Performs other duties as required/assigned by manager

Knowledge, Skills and Abilities Required

• Bachelor’s degree in analytics, statistics, computer science, or related field
• 5+ years of experience in digital, eCommerce, or experience analytics
• Deep expertise in digital analytics and experimentation tools (e.g., GA4, ContentSquare, OmniConvert or similar)
• Strong understanding of conversion funnels, UX/CRO principles, and digital customer behavior
• Ability to synthesize complex behavioral data into clear, actionable insights
• Experience working in cross-functional environments with Product, UX, and Marketing teams
• Strong communication and storytelling skills, with ability to influence without direct ownership
• High attention to detail and intellectual curiosity

Working Conditions

Normal office environment.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.