Senior Manager, Demand Generation

Jobtailor; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Cavallo is seeking an experienced B2B demand generation leader to drive growth through ABM and full-funnel campaigns. You will collaborate with Sales, Product Marketing, and executives to optimize engagement, scoring, and attribution.

You will own marketing automation, CRM workflows, and data management, while building dashboards that show pipeline, velocity, and ROI across channels.

Qualifications

• 7+ years in B2B demand generation, growth or digital marketing.
• SaaS/tech or complex B2B experience preferred.
• Proven full-funnel demand gen strategies producing opportunities and pipeline.
• Hands-on marketing automation and CRM workflows, segmentation and reporting.
• ABM programs for defined target accounts and ICPs.
• Strong channels knowledge: email, paid search/social, LinkedIn, events, webinars.

Responsibilities

• Develop and execute Cavallo's demand generation strategy aligned with growth goals.
• Move target accounts from engagement to qualified opportunities and pipeline.
• Run full-funnel campaigns across ABM, outbound, paid media, events, and webinars.
• Improve engagement and buying signals within ICPs and target universe.
• Own marketing automation, CRM workflows, scoring, attribution and data management.
• Collaborate with Product Marketing, Sales, executives, customers, and partners.
• Extend content reach via stories, podcasts, thought leadership, and assessments.
• Establish lead/Account handoffs and closed-loop reporting; monitor funnel performance.

Skills

B2B Demand Generation

Account-Based Marketing

Marketing Automation

CRM Platforms

Analytical Skills

Audience Segmentation

Performance Metrics

Email Marketing

Paid Search

Paid Social

Webinars

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Google Ads

Analytics Platforms

Intent-Data Platforms

Enrichment Tools

Job description

• Develop and execute Cavallo's overall demand generation strategy aligned with company growth objectives and go-to-market priorities
• Build and improve programs moving target accounts from engagement and buying signals to qualified opportunity, pipeline, and revenue
• Execute full-funnel campaigns across account-based marketing, outbound, email nurture, paid search, paid social, LinkedIn, events, webinars, retargeting, intent-based campaigns, and partner programs
• Increase meaningful engagement and buying signals within the ideal customer profile and target account universe
• Partner with Product Marketing, Sales, executive leaders, customers, subject-matter experts, Customer Success, and external partners
• Extend the reach and impact of customer stories, podcasts, executive thought leadership, benchmarking programs, assessments, and other content
• Own marketing automation, CRM workflows, segmentation, lead and account scoring, attribution, reporting, and data management
• Work with HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, intent-data platforms, enrichment tools, analytics platforms, and other technologies
• Establish processes for identifying, capturing, scoring, and communicating buying signals to Sales
• Establish lead and account handoffs, campaign follow-up, sales feedback, and closed-loop reporting
• Monitor and analyze funnel performance through closed revenue and optimize conversion, campaign effectiveness, and pipeline generation
• Develop dashboards and reporting for engagement, buying signals, qualified opportunities, pipeline, conversion, velocity, and ROI
• Optimize audiences, messaging, channels, and investment using campaign performance and market data
• Manage demand generation projects from planning through execution, measurement, and optimization
• Identify opportunities to use AI and emerging technologies for research, segmentation, personalization, campaign development, content distribution, analysis, and execution
• Establish repeatable processes and best practices to scale demand generation

Requirements

• 7+ years of experience in B2B demand generation, growth marketing, digital marketing, or related disciplines
• Experience preferably within SaaS, technology, ERP, industrial, manufacturing, distribution, or another complex B2B environment
• Demonstrated experience developing and executing full-funnel demand generation strategies contributing to qualified opportunities and pipeline
• Hands-on experience with marketing automation and CRM platforms, including workflows, segmentation, scoring, campaign infrastructure, and reporting
• Experience developing and executing account-based marketing programs for defined target account universes and ideal customer profiles
• Strong understanding of B2B demand generation channels, including email, paid search, paid social, LinkedIn, outbound, events, content, webinars, retargeting, and intent-based marketing
• Experience connecting marketing activity and engagement to sales opportunities, pipeline, and revenue
• Strong analytical and problem-solving skills
• Experience developing marketing dashboards, attribution models, campaign reporting, and performance metrics
• Understanding of audience segmentation, buyer journeys, lead and account scoring, lifecycle stages, and marketing-to-sales processes
• Strong written communication and messaging skills for B2B audiences
• Strong project management and organizational skills
• Ability to collaborate with Sales, Product Marketing, Content, Customer Success, executive leadership, and external partners
• Comfortable working in a hands-on environment connecting strategy and execution
• Experience using AI and emerging marketing technologies
• Comfortable working in a fast-paced, collaborative, continuously evolving environment

Core Competencies

Demonstrates expertise in B2B demand generation strategies, including account-based marketing and full-funnel campaign execution. Proficient in leveraging marketing automation, CRM platforms, and analytics to drive qualified opportunities and revenue growth.

Highest-signal resume keywords

• B2B Demand Generation
• Account-Based Marketing
• Marketing Automation
• CRM Platforms
• Analytical Skills

ATS Optimization Keywords

Hard Skills

• Demand Generation Strategy
• Full-Funnel Campaign Execution
• Lead Scoring
• Attribution Models
• Audience Segmentation
• Performance Metrics
• Email Marketing
• Paid Search
• Paid Social
• Webinars

Soft Skills

• Project Management
• Organizational Skills
• Collaboration
• Written Communication
• Problem-Solving

Industry Keywords

• SaaS
• Technology
• ERP
• B2B Environment
• Growth Marketing

Tools & Technologies

• HubSpot
• Salesforce
• LinkedIn Campaign Manager
• Google Ads
• Analytics Platforms
• Intent-Data Platforms
• Enrichment Tools