Director, Integrated GTM Campaigns

Jobtailor

Colorado

On-site

USD 150,000 - 230,000

Full time

10 days ago

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Job summary

Jobtailor is seeking a senior marketing leader to orchestrate global demand generation and GTM programs across a multi-product SaaS portfolio. You will align Product, Marketing, and Commercial teams, shaping messaging, audience strategy, and playbooks to drive pipeline and revenue.

Lead a distributed team, leverage AI/Gen AI for optimization, and partner with Ops, analytics, and field teams to scale multi-regional initiatives with measured impact.

Qualifications

10+ years of B2B marketing experience.
Demonstrated ability to build trusted relationships with senior Product, Marketing, and Commercial leaders.
Proven track record designing and executing integrated demand generation and go-to-market programs in a B2B tech environment.
Background in B2B software, SaaS, or technology-enabled professional services.
Experience marketing or selling AI-enabled solutions is valuable.
Strong understanding of B2B SaaS GTM motions and commercial measures.
Experience managing, developing, and scaling teams.
Ability to operate hands-on in campaign execution while leading a team.
Experience leading global or multi-regional marketing strategy and operations.

Responsibilities

Create the connective layer between Product, Marketing, and Commercial teams
Translate product innovation, market priorities, and customer needs into integrated initiatives, campaigns, and sales plays
Establish a global GTM operating rhythm
Provide campaign direction, messaging architecture, and campaign playbooks
Build relationships with Product Management, Marketing, Field Marketing, and Commercial leaders across regions
Translate commercial priorities, product capabilities, buyer personas, and market needs into acquisition, expansion, retention, and product-market education initiatives
Establish operating rhythms around major plays, customer priorities, campaign performance, and optimization
Advise stakeholders on product capabilities, business problems, competitive positioning, buyer needs, and differentiated value
Co-design global integrated demand generation campaigns and sales plays across ABM, events, webinars, nurture, digital, social, content, competitive response, customer-tier, and product launch initiatives
Own global campaign briefs, messaging architecture, audience and persona strategy, calls to action, playbooks, and success measures
Coordinate with Field Marketing and specialist Marketing functions on execution, creative, targeting, channel mix, and market adaptation
Establish repeatable GTM methodologies and campaign frameworks
Support acquisition, expansion, adoption, and retention across a complex multi-product portfolio
Build, mentor, and develop a distributed global team of campaign strategists and program managers
Create interfaces across Product Marketing, Field Marketing, Digital, Content, Social, Events, Design, Marketing Operations, Sales Operations, and Commercial teams
Build team capability in integrated campaign planning, modern GTM methods, commercial acumen, analytics, and responsible AI/Gen AI use
Establish reporting cadence and assess pipeline contribution, revenue influence, win rates, expansion impact, campaign efficiency, and performance
Optimize campaign strategy, messaging, segmentation, targeting, channel mix, and field execution using performance data and commercial feedback
Apply testing and multi-touch analysis
Provide reporting on campaign reception, performance, lessons learned, and recommended improvements

Skills

B2B Marketing

Integrated Demand Gen

Go-To-Market Strategy

Team Management

AI/Gen AI in Marketing

Tools

CRM

Marketing Automation

ABM Platforms

Intent Data Tools

Analytics Tools

Job description

Create the connective layer between Product, Marketing, and Commercial teams
Translate product innovation, market priorities, and customer needs into integrated initiatives, campaigns, and sales plays
Establish a global GTM operating rhythm
Provide campaign direction, messaging architecture, and campaign playbooks
Build relationships with Product Management, Marketing, Field Marketing, and Commercial leaders across regions
Translate commercial priorities, product capabilities, buyer personas, and market needs into acquisition, expansion, retention, and product-market education initiatives
Establish operating rhythms around major plays, customer priorities, campaign performance, and optimization
Advise stakeholders on product capabilities, business problems, competitive positioning, buyer needs, and differentiated value
Co-design global integrated demand generation campaigns and sales plays across ABM, events, webinars, nurture, digital, social, content, competitive response, customer-tier, and product launch initiatives
Own global campaign briefs, messaging architecture, audience and persona strategy, calls to action, playbooks, and success measures
Coordinate with Field Marketing and specialist Marketing functions on execution, creative, targeting, channel mix, and market adaptation
Establish repeatable GTM methodologies and campaign frameworks
Support acquisition, expansion, adoption, and retention across a complex multi-product portfolio
Build, mentor, and develop a distributed global team of campaign strategists and program managers
Create interfaces across Product Marketing, Field Marketing, Digital, Content, Social, Events, Design, Marketing Operations, Sales Operations, and Commercial teams
Build team capability in integrated campaign planning, modern GTM methods, commercial acumen, analytics, and responsible AI/Gen AI use
Establish reporting cadence and assess pipeline contribution, revenue influence, win rates, expansion impact, campaign efficiency, and performance
Optimize campaign strategy, messaging, segmentation, targeting, channel mix, and field execution using performance data and commercial feedback
Apply testing and multi-touch analysis
Provide reporting on campaign reception, performance, lessons learned, and recommended improvements

Requirements

10+ years of B2B marketing experience
At least 5 years in business development, sales, client strategy, sales strategy, or a closely related commercial role
Demonstrated ability to build trusted relationships with senior Product, Marketing, and Commercial leaders
Proven track record designing and executing integrated demand generation and go-to-market programs that generated measurable pipeline and revenue in a B2B technology environment
Background in B2B software, SaaS, or technology-enabled professional services
Experience marketing or selling AI-enabled solutions or services is valuable
Strong understanding of B2B SaaS GTM motions and commercial measures for acquisition, expansion, retention, and campaign performance
Experience managing, developing, and scaling teams
Ability to operate hands-on in campaign execution while leading, coaching, and scaling a team
Ability to partner with Marketing Operations, Sales Operations, FP&A, and analytics teams to interpret performance data
Practical experience applying AI/Gen AI to GTM planning, targeting, content development, campaign execution, efficiency, or effectiveness
Strong command of CRM, marketing automation, ABM platforms, and intent data tools
Experience leading or contributing to global or multi-regional marketing strategy and operations
Experience marketing or selling complex, multi-product portfolios
Track record supporting expansion, upsell, cross-sell, adoption, retention, or customer success marketing programs
Experience marketing AI-enabled products or services
Familiarity with Commercial Real Estate market nuances across the US, Canada, UK, France, Germany, Australia, and New Zealand

Core Competencies

Demonstrates expertise in integrated demand generation and go-to-market strategies, with a strong focus on B2B marketing, campaign execution, and team leadership. Proficient in leveraging AI/Gen AI for campaign optimization and performance analysis across complex multi-product portfolios.

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