Head of Demand Generation

Jobtailor; Lehi (UT); On-site; USD 150,000 - 190,000; Full time

Job summary

Jobtailor in Lehi, Utah is seeking a senior demand generation leader to build and manage a multi-channel strategy across paid search, social, programmatic, retail media, and emerging AI-driven channels.

You will own the demand generation budget, lead a team of specialists, collaborate with Product Marketing, and deploy AI tools for optimization, targeting, and attribution to drive pipeline and revenue.

Qualifications

• 10+ years of experience in demand generation, growth marketing, or performance marketing.
• At least 3 years in a leadership role
• Deep, hands-on expertise across Google Ads, Meta, LinkedIn, programmatic/display, and retail media
• Track record of scaling paid media spend profitably
• Working knowledge of applying AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting
• Fluency in marketing analytics and attribution, including GA4, multi-touch attribution, and marketing mix modeling
• Experience with a modern MarTech stack, including marketing automation, CRM, and ABM platforms
• Ability to partner closely with marketing technology teams
• Proven ability to manage a multi-million-dollar paid media budget across multiple channels simultaneously
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Responsibilities

• Build and optimize a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and AI-driven channels.
• Own the demand generation budget and reallocate spend in real time to maximize pipeline and revenue.
• Partner with Product Marketing to align messaging, positioning, and launch timing with go-to-market strategy.
• Evaluate and implement AI tools for campaign optimization, audience targeting, and personalization at scale.
• Lead automated lead scoring, nurture, and attribution workflows with Marketing Tech and Development teams.
• Analyze CAC, ROAS, MQL-to-SQL conversion, and pipeline velocity.
• Lead, coach, and grow a team of demand generation specialists and channel managers.
• Deliver pipeline and revenue targets while improving CAC and ROAS.
• Test new channels, tools, and AI applications using before/after performance data.
• Communicate campaign performance to the CMO and cross-functional partners.
• Develop team processes, playbooks, and budget plans.
• Complete onboarding audits, launch campaign optimizations, run an AI-powered pilot, and deliver measurable improvements within 90 days

Skills

Demand Generation

Growth Marketing

Performance Marketing

Google Ads

Meta Advertising

LinkedIn Advertising

Programmatic Advertising

Retail Media

Marketing Analytics

Attribution Modeling

Education

Bachelor's degree in Marketing or Business

Tools

GA4

Multi-Touch Attribution

CRM Platforms

ABM Platforms

Marketing Automation

Job description

• Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI-driven acquisition channels
• Own the demand generation budget, allocate spend based on performance data, and reallocate in real time to maximize pipeline and revenue
• Partner with Product Marketing to align campaign messaging, positioning, and launch timing with go-to-market strategy
• Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale
• Partner with Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows
• Analyze full-funnel performance data including CAC, ROAS, MQL-to-SQL conversion, and pipeline velocity
• Lead, coach, and grow a team of demand generation specialists and channel managers
• Deliver pipeline and revenue targets while improving CAC and ROAS
• Test new channels, tools, and AI applications using before/after performance data
• Communicate campaign performance to the CMO and cross-functional partners
• Develop team processes, playbooks, demand generation strategy, and budget plans
• Complete onboarding audits, launch campaign optimizations, run an AI-powered pilot, and deliver measurable improvements within the first 90 days

Requirements

• 10+ years of experience in demand generation, growth marketing, or performance marketing
• At least 3 years in a leadership role
• Deep, hands-on expertise across Google Ads, Meta, LinkedIn, programmatic/display, and retail media
• Track record of scaling paid media spend profitably
• Working knowledge of applying AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting
• Fluency in marketing analytics and attribution, including GA4, multi-touch attribution, and marketing mix modeling
• Experience with a modern MarTech stack, including marketing automation, CRM, and ABM platforms
• Ability to partner closely with marketing technology teams
• Proven ability to manage a multi-million-dollar paid media budget across multiple channels simultaneously
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Core Competencies

Demonstrates extensive expertise in demand generation strategies, leveraging AI tools for campaign optimization and performance analytics. Proven leadership in managing multi-channel marketing budgets and driving revenue growth through data-driven decision-making.

Highest-signal resume keywords

• Demand Generation Strategy
• AI Tools Implementation
• Marketing Analytics Fluency
• Leadership in Marketing
• Multi-Channel Budget Management

Hard Skills

• Demand Generation
• Growth Marketing
• Performance Marketing
• Google Ads
• Meta Advertising
• LinkedIn Advertising
• Programmatic Advertising
• Retail Media
• Marketing Analytics
• Attribution Modeling

Soft Skills

• Team Leadership
• Coaching
• Communication

Industry Keywords

• Campaign Optimization
• Pipeline Management
• Customer Acquisition Cost
• Return on Ad Spend
• Marketing Mix Modeling

Tools & Technologies

• Marketing Automation
• CRM Platforms
• ABM Platforms
• GA4
• Multi-Touch Attribution