Demand Generation Campaign Manager

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 120,000 - 150,000; Full time

Job summary

Jobtailor is seeking a senior marketer to lead B2B demand generation in a data-driven environment. You will manage HubSpot-powered campaigns, nurture programs, and ABM efforts, collaborating closely with sales, partners, and product teams.

The role emphasizes AI-assisted drafting, segmentation, and lifecycle optimization, with responsibilities spanning events, webinars, and reporting. A growth-focused, cross-functional mindset is essential.

Qualifications

• 6-8 years in B2B demand generation, campaign management, or related work.
• Hands-on HubSpot Marketing Hub experience: workflows, lists, emails, landing pages, forms, reporting.
• Experience syncing HubSpot with Salesforce.
• AI-first approach using Claude or similar tools for drafting and research.
• Experience building segmented, persona-level lists from defined accounts universe.
• Experience with enrichment data and tools.
• Lead lifecycle, routing operations, SLAs, and recycling logic.
• Ability to build reporting and interpret campaign data.
• Experience working with agency partners and contractors.

Responsibilities

• Build and execute end-to-end demand generation campaigns in HubSpot.
• Create and QA emails, workflows, landing pages, forms, lists, and campaign structures.
• Draft nurture sequences, workflow logic, and subject-line variants using AI.
• Build segmented, persona-level lists from prioritized target account lists.
• Research accounts for digital pathology maturity and buying-window signals and convert findings into campaign segments.
• Own HubSpot-side marketing and sales operations, including scoring, routing, lifecycle progression, and recycling logic.
• Collaborate with inside sales to use qualification feedback to improve targeting.
• Manage the campaign layer for industry conferences, including invitations, meeting booking, badge data capture, and post-event nurture.
• Administer the webinar platform for product release webinars and digital events.
• Build campaign reporting and analyze HubSpot data using AI.
• Provide judgment on campaign and event performance, pipeline contribution, and areas for refinement.
• Brief, prioritize, and review external partners' and contractors' work and manage their timelines.
• Report to the Head of Corporate Marketing.

Skills

B2B Demand Gen

Campaign Management

HubSpot Marketing Hub

AI-First Approach

Lead Lifecycle Ops

Nurture Sequences

ABM Campaigns

Segmentation

Data Analysis

Email Creation

Tools

HubSpot

Salesforce

ZoomInfo

Webinar Platforms

AI Tools

Job description

• Build and execute end-to-end demand generation campaigns in HubSpot
• Create and QA emails, workflows, landing pages, forms, lists, and campaign structures
• Draft nurture sequences, workflow logic, and subject-line variants using AI
• Build segmented, persona-level lists from prioritized target account lists
• Research accounts for digital pathology maturity and buying-window signals and convert findings into campaign segments
• Own HubSpot-side marketing and sales operations, including scoring, routing, lifecycle progression, and recycling logic
• Collaborate with inside sales to use qualification feedback to improve targeting
• Manage the campaign layer for industry conferences, including invitations, meeting booking, badge data capture, and post-event nurture
• Administer the webinar platform for product release webinars and digital events
• Build campaign reporting and analyze HubSpot data using AI
• Provide judgment on campaign and event performance, pipeline contribution, and areas for refinement
• Brief, prioritize, and review external partners' and contractors' work and manage their timelines
• Report to the Head of Corporate Marketing

Requirements

• 6-8 years of experience in B2B demand generation, campaign management, or a blend of campaign and marketing operations work
• Hands-on experience building in HubSpot Marketing Hub, including workflows, lists, emails, landing pages, forms, campaign structure, scoring, and reporting
• Experience working in an environment where HubSpot syncs with Salesforce
• AI-first way of working, using Claude or a comparable tool for drafting, research, and as a thought partner
• Experience building segmented, persona-level lists from a defined account universe
• Experience working with enrichment data and tools
• Working knowledge of lead lifecycle and routing operations, including MQL definitions, routing rules, service level agreements, and recycling logic
• Ability to build reporting and interpret campaign data
• Experience working with agency partners and managing contractors
• Generalist instincts and comfort working on a small team with broad and shifting priorities
• Clinical laboratory, diagnostics, life sciences, medtech, or other regulated healthcare marketing experience is a plus
• Experience building an AI automation, connected workflow, or repeatable process is a plus
• Experience with HubSpot Prospecting Agent, ZoomInfo, or Clay is a plus
• Webinar or virtual event platform administration experience is a plus
• Named-account or account-based campaign experience is a plus
• Installed-base expansion or customer marketing experience is a plus

Core Competencies

Demonstrates expertise in B2B demand generation and campaign management, with a strong focus on HubSpot Marketing Hub functionalities, including workflows, reporting, and lead lifecycle operations. Proficient in leveraging AI tools for drafting and research, while effectively collaborating with sales teams and managing external partners.

Highest-signal resume keywords

• B2B Demand Generation
• HubSpot Marketing Hub
• Campaign Management
• AI-First Approach
• Lead Lifecycle Operations

ATS Optimization Keywords

Hard Skills

• Campaign Reporting
• Email Creation
• Workflow Logic
• Segmentation
• Data Analysis
• Lead Scoring
• Lifecycle Progression
• Nurture Sequences
• Account-Based Campaigns
• Digital Pathology Research

Soft Skills

• Collaboration
• Judgment
• Generalist Instincts
• Project Management

Industry Keywords

• Clinical Laboratory Marketing
• Diagnostics
• Life Sciences
• Medtech
• Regulated Healthcare Marketing

Tools & Technologies

• HubSpot
• Salesforce
• ZoomInfo
• Webinar Platforms
• AI Tools