Global Demand Generation Manager

Jobtailor; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is looking for a senior-level marketing professional to lead multi-channel demand generation and ABM efforts in New York. You will manage paid digital campaigns, nurture flows, and collaboration with Sales/BDR to drive pipeline growth.

The role emphasizes ABM, budget ownership, and cross-functional coordination with RevOps and GTM leadership, targeting enterprise accounts in a cybersecurity-adjacent space.

Qualifications

• Solid B2B marketing experience with demand generation or growth marketing.
• Hands-on experience running paid digital campaigns using LinkedIn Ads, Google Ads, and programmatic advertising.
• Experience managing budgets, testing creative, and optimizing campaigns for pipeline.
• Experience executing ABM programs targeting enterprise accounts.
• Proficiency with a marketing automation platform such as HubSpot, Marketo, or equivalent.
• Ability to use spreadsheets and attribute pipeline to campaigns.
• Experience working with Sales/BDR on lead definitions, SLAs, and qualification criteria.
• Background in cybersecurity or adjacent technical category such as developer tools, cloud security, DevOps, or IAM.

Responsibilities

• Plan and run multi-channel demand generation campaigns across paid digital, content syndication, webinars, and outbound email programs.
• Track spend efficiency, conversion rates, and pipeline contribution; iterate based on campaign data.
• Manage paid media budgets, bids, audiences, and creative to meet CAC and pipeline targets.
• Build and execute ABM programs targeting F500 and mid-market enterprise accounts.
• Develop account lists, targeting logic, and personalized messaging for named-account campaigns.
• Measure ABM impact on account engagement, pipeline creation, and deal velocity.
• Design and manage lead nurture flows from first touch to SQL.
• Define handoff criteria and SLAs with the BDR team.
• Improve lead scoring and segmentation to increase funnel conversion.
• Report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution.
• Surface campaign-data insights to guide investment decisions and share learnings with the marketing team.
• Collaborate with Demand Generation leadership, the VP of GTM, Sales, RevOps, and BDR teams

Skills

B2B Marketing Experience

Demand Generation

ABM Program Execution

Paid Digital Campaign Management

Marketing Automation Proficiency

Tools

LinkedIn Ads

Google Ads

HubSpot

Marketo

6sense

Demandbase

Bombora

Clay

Apollo

ZoomInfo

Job description

• Plan and run multi-channel demand generation campaigns across paid digital, content syndication, webinars, and outbound email programs


• Track spend efficiency, conversion rates, and pipeline contribution; iterate based on campaign data


• Manage paid media budgets, bids, audiences, and creative to meet CAC and pipeline targets


• Build and execute ABM programs targeting F500 and mid-market enterprise accounts


• Develop account lists, targeting logic, and personalized messaging for named-account campaigns


• Measure ABM impact on account engagement, pipeline creation, and deal velocity


• Design and manage lead nurture flows from first touch to SQL


• Define handoff criteria and SLAs with the BDR team


• Improve lead scoring and segmentation to increase funnel conversion


• Report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution


• Surface campaign-data insights to guide investment decisions and share learnings with the marketing team


• Collaborate with Demand Generation leadership, the VP of GTM, Sales, RevOps, and BDR teams

Requirements

• Solid B2B marketing experience, with meaningful experience in demand generation or growth marketing


• Hands-on experience running paid digital campaigns using LinkedIn Ads, Google Ads, and programmatic advertising


• Experience managing budgets, testing creative, and optimizing campaigns for pipeline


• Experience executing ABM programs targeting enterprise accounts


• Proficiency with a marketing automation platform such as HubSpot, Marketo, or equivalent


• Ability to use spreadsheets and attribute pipeline to campaigns


• Experience working closely with Sales and BDR teams on lead definitions, SLAs, and qualification criteria


• Background in cybersecurity or an adjacent technical category such as developer tools, cloud security, DevOps, or IAM


• Experience with intent data platforms such as 6sense, Demandbase, or Bombora would strengthen the application but is not required


• Familiarity with AppSec or IAM tooling would strengthen the application but is not required


• Hands-on experience with GTM tooling such as Clay, Apollo, ZoomInfo, or similar would strengthen the application but is not required


• Experience running content syndication programs and evaluating vendor performance would strengthen the application but is not required


• Prior experience at a company scaling to $50M–$100M ARR in the enterprise market would strengthen the application but is not required

Core Competencies

Demonstrates expertise in planning and executing multi-channel demand generation campaigns, with a strong focus on ABM strategies and pipeline optimization. Proficient in managing budgets and analyzing campaign performance to drive data-informed marketing decisions.

Highest-signal resume keywords

• B2B Marketing Experience


• Demand Generation


• ABM Program Execution


• Paid Digital Campaign Management


• Marketing Automation Proficiency

ATS Optimization Keywords

Hard Skills

• Demand Generation


• ABM Program Execution


• Paid Digital Campaign Management


• Campaign Performance Analysis


• Lead Scoring


• Pipeline Attribution


• Budget Management


• Conversion Rate Optimization


• Content Syndication


• Data Analysis

Soft Skills

• Collaboration


• Communication


• Strategic Thinking


• Problem Solving

Industry Keywords

• Cybersecurity


• Cloud Security


• DevOps


• IAM


• Enterprise Accounts


• F500


• Lead Nurture


• SQL


• SLA


• Vendor Performance

Tools & Technologies

• LinkedIn Ads


• Google Ads


• HubSpot


• Marketo


• 6sense


• Demandbase


• Bombora


• Clay


• Apollo


• ZoomInfo