Senior Manager, Customer Segments & Journeys Activation

Foot Locker; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified C…

Job summary

Foot Locker is seeking a Senior Manager, Customer Segments & Journey Activation to own segmentation and journey optimization across channels, leveraging CDP data and first-party insights to improve engagement and loyalty.

You will partner with Lifecycle, Marketing, Loyalty, Digital, Merchandising, Operations, Technology, and Analytics to translate insights into actionable recommendations that drive enterprise results.

Qualifications

• 5-8+ years of experience in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
• Hands-on experience with a Customer Data Platform (CDP) or CRM, including segment creation and customer-level analysis.
• Strong understanding of customer segmentation, journey mapping, and first-party data activation.
• Experience managing intake and delivery of customer insights for multiple stakeholders.
• Proven ability to translate data into actionable insights and strategic recommendations.
• Excellent cross-functional collaboration and communication skills.

Responsibilities

• Own the creation, management, and ongoing optimization of customer segments within the CDP, ensuring alignment with enterprise priorities and marketing objectives.
• Advance audience segmentation strategies across channels, defining success metrics and impact measurement.
• Business owner for journey-led workstreams and orchestration, influencing scope, sequencing, and ensuring alignment to customer strategy and business objectives.
• Translate customer insights and strategic direction into scalable, executable segmentation and journey frameworks.
• Identify moments that matter, friction points, and experience gaps, translating them into prioritized initiatives.

Skills

CDP experience

Customer segmentation

Journey mapping

CRM

Cross-functional collaboration

Data-driven recommendations

Tools

CDP software

Job description

Foot Locker is seeking a Senior Manager, Customer Segments & Journey Activation to own segmentation and journey optimization across channels, leveraging CDP data and first-party insights to improve engagement and loyalty.

You will partner with Lifecycle, Marketing, Loyalty, Digital, Merchandising, Operations, Technology, and Analytics to translate insights into actionable recommendations that drive enterprise results.