Head of Customer Loyalty & Lifecycle Marketing

Foot Locker; New York (NY); Hybrid; USD 200,000 - 220,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Paid Paternal Leave

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified C…

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker, headquartered in NYC, seeks a Senior Loyalty Marketing Lead to shape the FLX loyalty program strategy across email, SMS, push and in-app channels. This hybrid role requires three in-office days weekly and offers a leadership path in a fast-paced retail environment.

You will partner with data, digital, and brand teams to drive growth, retention, and revenue, while influencing senior stakeholders and building scalable lifecycle campaigns.

Qualifications

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Responsibilities

• Build value proposition of FLX loyalty program.
• Scale program with acquisition levers and retention incentives.
• Integrate offers and CRM touchpoints for lifecycle approach.
• Lead holistic customer communication strategy to drive growth.
• Oversee CRM and lifecycle programs and media calendar.
• Partner with data, digital, and brand teams on lifecycle messaging.
• Align lifecycle strategies with loyalty benefits and campaigns.
• Oversee testing, personalization, and optimization to improve engagement.
• Create channel segmentation strategy for acquisition and retention.
• Drive channel marketing growth in subscribers and revenue.
• Prepare cross-functional readiness for loyalty launches.
• Influence senior leadership on loyalty and CRM strategies.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Leadership

Analytics

Cross-functional leadership

Digital marketing tools

Project management

Channel marketing

Retail marketing

Job description

Foot Locker, headquartered in NYC, seeks a Senior Loyalty Marketing Lead to shape the FLX loyalty program strategy across email, SMS, push and in-app channels. This hybrid role requires three in-office days weekly and offers a leadership path in a fast-paced retail environment.

You will partner with data, digital, and brand teams to drive growth, retention, and revenue, while influencing senior stakeholders and building scalable lifecycle campaigns.