CRM & Lifecycle Associate — Data-Driven Growth

Foot Locker; Saint Petersburg (FL); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified C…

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker seeks an Associate of CRM & Lifecycle to drive customer engagement, loyalty, and lifecycle initiatives across email, SMS, push, and loyalty programs. You’ll collaborate with marketing, analytics, and technology teams to deliver meaningful customer experiences while supporting business growth.

The role emphasizes data-driven decision making, journey activations, and cross-channel optimization, with a focus on retention and lifecycle metrics. Hybrid office location in St.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
• Interest in customer behavior, CRM strategies, and lifecycle marketing.
• Strong analytical and problem-solving skills.
• Experience in working with multiple stakeholders and cross-functional teams.
• Proficiency in Microsoft Excel and presentation tools.
• Familiarity with customer analytics, CRM platforms, or marketing automation tools preferred.
• Strong communication, organization, and project management skills.

Responsibilities

• Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
• Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
• Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.
• Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
• Support reporting and measurement of CRM & Lifecycle team KPIs across email, sms, app push and lifecycle cohorts.
• Partner with analytics teams to develop insights that improve customer experience and omni-channel journey effectiveness.
• Translate customer data into actionable recommendations.
• Collaborate with loyalty, brand marketing, digital, analytics, merchandising, and technology teams.
• Support communication of campaign results, customer insights, and recommendations to stakeholders.
• Partner with creative teams to ensure customer-facing communications align with best practices.
• Support campaign calendars, project timelines, testing documentation, and process management activities.
• Assist with audience building, segmentation validation, and journey creation while ensuring adherence to channel guidelines, compliance standards, and optimization best practices.
• Maintain documentation and reporting assets to support ongoing business operations.
• Stay informed on CRM, loyalty, personalization, and customer engagement trends.
• Support test-and-learning initiatives to improve customer engagement and retention outcomes.
• Participate in training and knowledge-sharing opportunities to build expertise in customer & channel marketing.

Skills

Retention marketing

CRM

Loyalty programs

Customer engagement

Analytics

Excel

Communication

Project management

Cross-functional teams

Education

Bachelor’s degree or equivalent

Tools

CRM platforms

Marketing automation tools

Job description

Foot Locker seeks an Associate of CRM & Lifecycle to drive customer engagement, loyalty, and lifecycle initiatives across email, SMS, push, and loyalty programs. You’ll collaborate with marketing, analytics, and technology teams to deliver meaningful customer experiences while supporting business growth.

The role emphasizes data-driven decision making, journey activations, and cross-channel optimization, with a focus on retention and lifecycle metrics. Hybrid office location in St.