Senior Manager, Customer Insights & Analytics

Foot Locker

New York (NY)

On-site

USD 90,000 - 95,000

Full time

6 days ago

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Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified C

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker is seeking a data-driven analytics professional to join the Customer Insights and Loyalty teams in New York. You will analyze customer behavior, build segmentation, and surface actionable insights that drive engagement and growth across loyalty programs.

You'll own ROI analysis, forecast trends, and collaborate with Finance and Marketing to optimize campaigns and lifecycle journeys. The role demands strong SQL, BI skills, and the ability to communicate complex data to non-technical

Qualifications

Bachelor’s degree in Business, Analytics, Economics, Statistics, Data Science, Marketing Analytics, or a related quantitative field

Responsibilities

Analyze customer behavior across their entire journey to identify trends and opportunities
Develop customer segmentation and lifecycle analyses across acquisition, frequency, retention, churn, reactivation, and lifetime value
Analyze Foot Locker Inc. loyalty engagement, enrollment, redemption behavior, offers, and customer purchase patterns
Identify meaningful differences across customer segments, loyalty tiers, banners, markets, stores, channels, product categories, and shopping occasions
Conduct basket, product, brand, and purchase behavior analysis to identify opportunities to increase frequency, average order value, attachment, retention, and customer lifetime value
Proactively surface business trends, risks, and opportunities rather than waiting for teams to request analysis
Serve as the primary insights and analysis partner for Customer Insights and Loyalty, helping teams understand customer behavior, member engagement, and program performance
Own program ROI analysis, budget planning, forecasting, and investment decisions
Partner with Finance on accounting, forecasting and program P&L impacts
Track and analyze performance across loyalty enrollment, engagement, offers, rewards, member communications, promotions, CRM, and lifecycle journeys
Create and maintain reporting for key metrics including CAC, ROAS, LTV, conversion, retention, frequency, engagement, promotional lift, and incremental revenue
Evaluate promotional and offer performance, including redemption, incremental sales, customer behavior, and profitability
Analyze test results and translate outcomes into clear recommendations and next stepsMaintain learnings from prior tests so teams can build on what has already been proven
Analyze customer journeys and purchase funnels to identify opportunities to improve acquisition, conversion, retention, loyalty engagement, basket size, and repeat purchase
Build simple, scannable reporting that allows teams and senior leadership to quickly understand performance from a consumer lens
Automate recurring reporting wherever possible so more time can be spent generating insights rather than pulling numbers
Translate complex datasets into clear, concise recommendations for both technical and non-technical audiences
Support recurring business reviews with clear analysis of what is driving performance
Develop forecasting models to support campaign planning, customer engagement, loyalty performance, and budgeting
Build cohort and customer value analyses to better understand retention and long-term customer behavior
Identify opportunities to evolve Foot Locker Inc.’s analytical capabilities as the business and data ecosystem mature