Senior Manager, Consumer Insights & Storytelling

Tory Burch; New York (NY); On-site; USD 135,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Dental Insurance

Vision Insurance

401(k)

Employee discount

Executive coaching

Paid volunteer days

Job summary

Tory Burch is seeking an insights leader who will drive data-driven decisions across brand, merchandising, and marketing by owning the consumer insights roadmap and executing primary and secondary research.

You will translate findings into actionable stories for senior leadership, partner with Digital, CRM, and Data teams, and manage budget and vendors to deliver high-quality insights on time and budget.

Qualifications

• 6+ years in consumer/market insights or primary research designing and moderating focus groups, interviews, and surveys across qualitative and quantitative methods.
• Experience integrating first-party data sources beyond primary research with social listening, VoC, and analytics.
• Track record of owning a research agenda, budget, vendors, and tools.
• Logical research design with creativity in stimulus/materials.
• Insatiable curiosity about the customer and ability to uncover true insights.
• Strong storytelling to influence senior leadership with data-driven narratives.
• Ability to manage multiple studies and stakeholders with rigor.

Responsibilities

• Own the consumer insights roadmap and prioritize research investments against brand, product, and marketing priorities.
• Design and execute primary research end-to-end (focus groups, interviews, surveys) and analyze results.
• Triangulate primary research with first-party signals and behavioral data into a unified customer view.
• Partner with Digital, CRM, and Data teams to access data sources and build a complete picture.
• Translate findings into compelling customer stories and profiles for leadership.
• Manage insights budget, vendors, and tools ensuring high-quality work on time and on budget.
• Present to and influence senior leadership with actionable insights.

Skills

Consumer insights

Data-driven decisions

Moderation of focus groups

Interviews and surveys

First-party data synthesis

Storytelling with data

Budget and vendor management

Tools

Panels

Listening tools

Survey platforms

Job description

Tory Burch is seeking an insights leader who will drive data-driven decisions across brand, merchandising, and marketing by owning the consumer insights roadmap and executing primary and secondary research.

You will translate findings into actionable stories for senior leadership, partner with Digital, CRM, and Data teams, and manage budget and vendors to deliver high-quality insights on time and budget.