Senior Manager, Consumer Insights - Brand Strategy & Growth

BoF Careers; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Tory Burch is seeking a Consumer Insights Lead to shape how we understand our customers across markets and products. You will own the insights roadmap, design studies, and translate findings into actionable business recommendations.

You will collaborate with brand, product, and marketing teams to prioritize research, manage budgets, and deliver timely insights that inform strategy and line reviews.

Experience in consumer research methods and strong storytelling skills are essential.

Qualifications

• Experience leading consumer insights programs across multiple markets.
• Strong skills in designing qualitative and quantitative studies.
• Ability to translate data into clear business recommendations.
• Collaborates effectively with brand, product, and marketing teams.

Responsibilities

• Own the consumer insights roadmap and prioritize research investments.
• Design and execute primary research: focus groups, interviews, surveys.
• Choose methodologies balancing rigor, timeline, and budget.
• Create engaging stimuli and discussion guides for respondents.
• Triangulate findings with first-party signals to inform strategy.

Job description

Tory Burch is seeking a Consumer Insights Lead to shape how we understand our customers across markets and products. You will own the insights roadmap, design studies, and translate findings into actionable business recommendations.

You will collaborate with brand, product, and marketing teams to prioritize research, manage budgets, and deliver timely insights that inform strategy and line reviews.

Experience in consumer research methods and strong storytelling skills are essential.