Tory Burch Sr. Manager, Consumer Insights

BoF Careers; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Tory Burch is seeking a Consumer Insights Lead to shape how we understand our customers across markets and products. You will own the insights roadmap, design studies, and translate findings into actionable business recommendations.

You will collaborate with brand, product, and marketing teams to prioritize research, manage budgets, and deliver timely insights that inform strategy and line reviews.

Experience in consumer research methods and strong storytelling skills are essential.

Qualifications

• Experience leading consumer insights programs across multiple markets.
• Strong skills in designing qualitative and quantitative studies.
• Ability to translate data into clear business recommendations.
• Collaborates effectively with brand, product, and marketing teams.

Responsibilities

• Own the consumer insights roadmap and prioritize research investments.
• Design and execute primary research: focus groups, interviews, surveys.
• Choose methodologies balancing rigor, timeline, and budget.
• Create engaging stimuli and discussion guides for respondents.
• Triangulate findings with first-party signals to inform strategy.

Job description

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory.

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth - you'll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role Is Tailor-Made For You Because:

We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents' effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company's guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory.

Life @Tory Burch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth - you'll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

A Day In The Life:

• Own the consumer insights roadmap, proactively prioritizing research investments against brand, product, and marketing priorities
• Design and execute primary research — focus groups, in-depth interviews, surveys, and other qualitative and quantitative methods — end to end, from screener and discussion guide through fielding and analysis
• Select the right research approach for each business question, balancing rigor, timeline, and budget, and know when to build custom versus lean on existing data
• Design compelling stimulus, surveys, and discussion materials that are logical, well-structured, and creatively engaging for respondents
• Triangulate primary research with first-party signals — social