Senior Retail Marketing & Brand Strategy Lead

Tory Burch; New York (NY); Hybride; USD 145 000 - 185 000; Plein temps

Résumé du poste

Tory Burch in New York seeks an experienced Integrated Marketing – Retail leader to drive brand awareness, traffic and sales across store channels. You will translate brand objectives into actionable campaigns, manage cross-functional partners, and optimize performance with data-driven insights.

The role emphasizes collaboration with creative, events, visual merchandising, PR, CRM, and e-commerce teams. Ideal candidates bring 10+ years in integrated/retail marketing, strong analytical and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications required.
• 10+ years of integrated/retail marketing experience.
• Experience delivering multi-channel campaigns and omnichannel strategies.
• Experience managing agencies, vendors, and budgets.
• Strong analytical, communication, and project-management skills.

Responsabilités

• Lead integrated retail marketing programs to drive store traffic, engagement, conversion, and sales.
• Partner cross-functionally with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E‑commerce, and Retail.
• Develop compelling in-store experiences, signage, displays, promotions, and localized campaigns.
• Collaborate with Retail Ops and Visual Merchandising to ensure consistent execution.
• Create market-specific marketing strategies based on customer demographics and store performance.
• Build and manage annual/seasonal marketing calendars with cross-functional teams.
• Manage external agencies, production partners, vendors and strategic partners.
• Ensure communications reflect brand positioning, identity, and customer experience.
• Translate consumer insights into commercially driven retail campaigns.

Connaissances

Retail marketing

Cross-functional collaboration

Analytical skills

Communication skills

Formation

Bachelor’s degree in Marketing, Business, Communications

Description du poste

Tory Burch in New York seeks an experienced Integrated Marketing – Retail leader to drive brand awareness, traffic and sales across store channels. You will translate brand objectives into actionable campaigns, manage cross-functional partners, and optimize performance with data-driven insights.

The role emphasizes collaboration with creative, events, visual merchandising, PR, CRM, and e-commerce teams. Ideal candidates bring 10+ years in integrated/retail marketing, strong analytical and