Strategic VP of Customer Intelligence & CRM

Tory Burch; New York (NY); On-site; USD 265,000 - 335,000; Full time

Job summary

Tory Burch is seeking a senior executive to shape how the company understands, grows, and deepens its customer relationships at scale. This role encompasses enterprise customer strategy, insights, CRM, and owned-channel engagement, requiring both analytical rigor and creative storytelling to influence the C‑suite and brand leadership.

You will own segmentation, lifecycle programs, and budget, building durable functions that outlast individual initiatives, with a focus on luxury, fashion, and

Qualifications

• 15+ years in consumer insights, CRM, customer strategy, or lifecycle marketing.
• Experience building and scaling functions from the ground up — not just inheriting and running them.
• Track record of owning significant budgets and leading multi-disciplinary teams across insights, CRM, and channel functions.
• Executive-level communication and influencing skills; comfortable presenting to the C‑suite.
• Luxury, fashion, or premium retail experience a strong plus.

Responsibilities

• Define and champion the company's long-term vision for customer intelligence, CRM, and owned channel engagement.
• Serve as the executive voice of the customer in cross-functional decisions, influencing product, merchandising, retail, and digital strategy.
• Partner with the C‑suite and brand leadership to embed customer insight into seasonal and annual planning.
• Own and manage a significant budget and team across insights, CRM, and email/SMS functions.
• Translate insights into clear, actionable business and marketing recommendations.

Skills

Executive leadership

CRM strategy

Segmentation

Lifecycle marketing

Budget management

Cross-functional collaboration

Data storytelling

C-suite communication

Job description

Tory Burch is seeking a senior executive to shape how the company understands, grows, and deepens its customer relationships at scale. This role encompasses enterprise customer strategy, insights, CRM, and owned-channel engagement, requiring both analytical rigor and creative storytelling to influence the C‑suite and brand leadership.

You will own segmentation, lifecycle programs, and budget, building durable functions that outlast individual initiatives, with a focus on luxury, fashion, and