Tory Burch Sr. Manager, Consumer Insights

Tory Burch; New York (NY); On-site; USD 135,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Dental Insurance

Vision Insurance

401(k)

Employee discount

Executive coaching

Paid volunteer days

Job summary

Tory Burch is seeking an insights leader who will drive data-driven decisions across brand, merchandising, and marketing by owning the consumer insights roadmap and executing primary and secondary research.

You will translate findings into actionable stories for senior leadership, partner with Digital, CRM, and Data teams, and manage budget and vendors to deliver high-quality insights on time and budget.

Qualifications

• 6+ years in consumer/market insights or primary research designing and moderating focus groups, interviews, and surveys across qualitative and quantitative methods.
• Experience integrating first-party data sources beyond primary research with social listening, VoC, and analytics.
• Track record of owning a research agenda, budget, vendors, and tools.
• Logical research design with creativity in stimulus/materials.
• Insatiable curiosity about the customer and ability to uncover true insights.
• Strong storytelling to influence senior leadership with data-driven narratives.
• Ability to manage multiple studies and stakeholders with rigor.

Responsibilities

• Own the consumer insights roadmap and prioritize research investments against brand, product, and marketing priorities.
• Design and execute primary research end-to-end (focus groups, interviews, surveys) and analyze results.
• Triangulate primary research with first-party signals and behavioral data into a unified customer view.
• Partner with Digital, CRM, and Data teams to access data sources and build a complete picture.
• Translate findings into compelling customer stories and profiles for leadership.
• Manage insights budget, vendors, and tools ensuring high-quality work on time and on budget.
• Present to and influence senior leadership with actionable insights.

Skills

Consumer insights

Data-driven decisions

Moderation of focus groups

Interviews and surveys

First-party data synthesis

Storytelling with data

Budget and vendor management

Tools

Panels

Listening tools

Survey platforms

Job description

About the Company

We are an American luxury lifestyle brand, founded in 2004. The collections span ready‑to‑wear, handbags, footwear, accessories, jewelry, home and beauty.

Life @ToryBurch is Special Because

• Our culture is welcoming and inclusive – everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well‑being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on‑demand.
• We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

Role Overview

You are an insights leader passionate about understanding the customer and driving data‑driven decisions across brand, merchandising and marketing. You will own the consumer insights roadmap, design and execute primary research, integrate secondary and first‑party data, and translate findings into actionable stories for senior leadership.

A Day in the Life

• Own the consumer insights roadmap, proactively prioritizing research investments against brand, product, and marketing priorities
• Design and execute primary research — focus groups, in‑depth interviews, surveys, and other qualitative and quantitative methods — end to end, from screener and discussion guide through fielding and analysis
• Select the right research approach for each business question, balancing rigor, timeline, and budget, and know when to build custom versus lean on existing data
• Design compelling stimulus, surveys, and discussion materials that are logical, well‑structured, and creatively engaging for respondents
• Triangulate primary research with first‑party signals — social listening, voice of customer (reviews, contact center, CRM feedback), and behavioral/digital data — into a single, coherent view of the customer
• Partner with Digital, CRM, and Data teams to access and interpret behavioral and VoC data sources, building a more complete picture than any one input alone
• Translate research findings into vivid customer stories and profiles — not just decks of charts — that bring the data to life and shape decisions among Brand, Merchandising, and Marketing partners
• Own and manage the insights budget, research vendors, and tool/platform relationships (panels, listening tools, survey platforms), ensuring high‑quality work is delivered on time and on budget
• Regularly present to and influence senior leadership, using insights to directly inform brand, product, and marketing decisions
• Stay closely attuned to cultural, competitive, and consumer trends — including syndicated and competitive intelligence — proactively surfacing what’s new or shifting in her world
• Build and maintain a repository of customer knowledge and always‑on insights infrastructure (trackers, dashboards) so findings are accessible and actionable across the organization

Qualifications

• 6+ years of experience in consumer/market insights or primary research, with hands‑on experience designing and moderating focus groups, interviews, and surveys across qualitative and quantitative methods
• Experience working across first‑party data sources beyond primary research — social listening, voice of customer, behavioral/digital analytics — synthesized into a unified view of the customer
• A track record of owning a research agenda or roadmap, including the budget, vendors, and tools behind it
• A sharp, logical approach to research design paired with genuine creativity in crafting stimulus and materials
• An insatiable curiosity about the customer, with a track record of digging past the obvious answer to find the true insight
• A great storyteller who can turn data into a narrative or profile that sticks with an audience and influences senior leadership
• A data‑driven mindset with sound business judgment, able to manage multiple studies and stakeholders without losing rigor

Compensation & Benefits

Compensation range: $135,000.00 – $170,000.00 USD (based on relevant experience and work location).

Benefits include health, dental, vision, life insurance, 401(k), paid time off, employee discount, access to exclusive sample sales, executive coaching, paid volunteer days, and more. Please see the company's benefits portal for full details.

Equal Employment Opportunity

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [e-mail].