Senior Manager, Consumer Insights – North America

Kraft Heinz; Chicago (IL); On-site; USD 121,000 - 151,000; Full time

Benefits offered by this job

Medical, Prescription Drug, Dental, &;

401(k) Plan

Paid Time Off

Flexible work arrangements

Job summary

Kraft Heinz in Chicago seeks a Senior Manager, Consumer Insights to shape the strategic direction for the North American portfolio. You will partner with Marketing and cross-functional teams to set brand strategy, drive renovation decisions, and evaluate communications across iconic brands.

This new central role emphasizes building standards, leveraging advanced analytics, and delivering actionable insights to fuel growth across the portfolio.

Qualifications

• Strong experience in strategic insights/consumer analytics roles.
• Proficient in market research techniques, including quantitative methods.
• Collaborates with cross-functional partners like Marketing, R&D, Sales.
• Experience with primary and secondary data sources.
• Familiarity with syndicated tools such as Nielsen, Circana, Mintel.

Responsibilities

• Lead strategic insights across the full North American portfolio.
• Develop best practices for research methodologies and vendor assessment.
• Lead yearly strategic grounding analyses for brand planning.
• Collaborate with cross-functional teams to translate insights into actions.
• Navigate ambiguity and guide growth direction.

Skills

Strategic insights

Market research

Cross-functional

Storytelling

Ownership

Analytics

Adaptability

Influence

Tools

Nielsen

Circana

Mintel

Job description

Kraft Heinz in Chicago seeks a Senior Manager, Consumer Insights to shape the strategic direction for the North American portfolio. You will partner with Marketing and cross-functional teams to set brand strategy, drive renovation decisions, and evaluate communications across iconic brands.

This new central role emphasizes building standards, leveraging advanced analytics, and delivering actionable insights to fuel growth across the portfolio.