Senior Retail Marketing Manager - Growth & Campaigns

BoF Careers; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Employee discount

Executive coaching on-demand

Volunteer days

Generous benefits

Job summary

Tory Burch is seeking an experienced Integrated Marketing professional to lead retail marketing initiatives in New York. The role focuses on driving traffic, engagement, and sales across stores and channels, translating brand strategy into actionable campaigns.

You will partner with Creative, Visual Merchandising, PR, CRM, and Ecommerce teams to ensure cohesive, customer-centric experiences while maintaining brand standards and budgets.

Qualifications

• Bachelor’s degree in Marketing or related field and 10+ years in marketing roles.
• Experience leading multichannel retail campaigns and programs.
• Strong collaboration with cross-functional teams and agencies.

Responsibilities

• Lead integrated retail marketing programs to drive traffic, engagement, and sales.
• Own end-to-end campaigns from brief to launch within budget and timelines.
• Collaborate with Creative, Visual Merchandising, PR, CRM, and Ecommerce teams.
• Develop in-store experiences, signage, promotions, and localized initiatives.
• Build marketing calendars with Merchandising, Retail, E‑commerce, and Brand teams.
• Measure KPIs, optimize campaigns, and report performance to senior leadership.
• Manage external agencies and partners, ensuring brand standards.

Skills

Integrated marketing

Retail marketing

Cross-functional leadership

Campaign management

Analytics & measurement

Strategic communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM platforms

Adobe Creative Suite

Job description

Tory Burch is seeking an experienced Integrated Marketing professional to lead retail marketing initiatives in New York. The role focuses on driving traffic, engagement, and sales across stores and channels, translating brand strategy into actionable campaigns.

You will partner with Creative, Visual Merchandising, PR, CRM, and Ecommerce teams to ensure cohesive, customer-centric experiences while maintaining brand standards and budgets.