Senior Manager, Co-Brand Growth Marketing - Samsung Galaxy Card

Samsung Electronics America; New York (NY); On-site; USD 166,000 - 205,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance (after 12 months)

Paid Time Off

Student Loan Program (after 12 months)

Wellness Incentives

Job summary

Samsung Electronics America seeks a growth-focused marketer to own the acquisition strategy for its co-branded card program with Barclays and Visa. You will optimize CAC across Samsung Wallet, owned channels, paid media, and external partners.

The role requires 10+ years in growth/performance marketing, cross-functional leadership, and strong executive communication. You will manage budgets, guide agencies, ensure regulatory compliance, and drive year-one account growth.

Qualifications

• 10+ years of growth, performance, or partner marketing experience, with a proven track record of managing substantial acquisition budgets and driving CAC efficiency.
• Expert IC Orchestrator: Proven ability to drive large-scale commercial results as an individual contributor by managing agency benches and leading through cross-functional influence rather than direct reports.
• Funnel & Analytical Rigor: Hands-on experience diagnosing funnel drop-offs, analyzing customer acquisition data, and designing multi-channel experimentation roadmaps.
• Influence & Executive Communication: Outsized stakeholder management skills, with the ability to build trust with financial partners, align matrixed internal departments, and present performance metrics directly to executive leadership.
• Agency & Partner Management: Exceptional skills in drafting agency briefs, directing creative/media strategies, and holding external vendors accountable for performance.
• Preferred: Direct Credit Card or Regulated Fintech Experience: Deep understanding of credit card marketing, co-brand card programs, or regulated consumer fintech/banking (including compliance processes and issuer/network dynamics).
• Experience with digital wallet adoption or mobile-first financial product marketing.
• Familiarity with marketing analytics, CRM platforms, and attribution tracking.

Responsibilities

• Own the acquisition strategy and performance targets up to application submission, optimizing budget allocation and CAC performance across owned and paid channels.
• Lead wallet-first growth journeys inside Samsung Wallet as our core conversion hook.
• Design and run integrated campaigns across Samsung's owned footprint (Samsung.com, Shop App, owned social, email, push), influencing internal channel owners to secure premium real estate and align audience strategies.
• Build and scale external acquisition channels, directing agency partners across paid media, affiliates, retail, and fintech partnerships to expand reach.
• Manage a complex acquisition budget, reallocating investments based on performance and maximizing the utility of Joint Marketing Funds (JMF) with Barclays and Visa.
• Build trusted relationships with Barclays and Visa. Serve as the primary marketing contact to ensure all creative, campaigns, and promotional offers successfully navigate partner brand guidelines and legal/compliance reviews.
• Lead cross-functional go-to-market strategies for new card features and major enhancements, aligning Product, Finance, Analytics, and Legal teams across Samsung's US and Korea offices.
• Establish a seamless campaign execution and legal approval workflow across Samsung, Barclays, and Visa.
• Deliver a measurable, high-quality increase in card application submissions while maintaining target CAC.
• Launch at least one new high-ROI acquisition channel or native wallet-conversion journey.
• Achieve year-one approved-account targets through efficient allocation of JMF and Samsung marketing funds.

Skills

Growth marketing

CAC optimization

Cross-functional leadership

Funnel analysis

Executive communication

Agency & partner management

Credit card/fintech experience

Digital wallet marketing

CRM analytics

Job description

Position Summary

• Maximize marketing impact by developing an integrated communication strategy and marketing KPIs for the new product in accordance with the business and product strategy.


• Promote ongoing marketing communication by providing consistent goals and marketing direction to relevant marketing departments (PR, digital, media, campaigns, etc.).

Role and Responsibilities

Samsung Electronics America launched its first co-branded U.S. credit card with Barclays (issuer) and Visa (network) in July 2026. This role is strategically critical to scaling customer acquisition and driving account growth in the early phase of this newly launched business. You will own the acquisition strategy, upper-and-mid funnel optimization, and CAC performance across Samsung's powerful owned ecosystem and external channels. This is an orchestration and influence role: you will set the growth strategy, direct external agencies, navigate legal and compliance approvals, and influence internal Samsung channel owners to execute your roadmap. You thrive on driving commercial results through cross-functional leadership and matrix influence in a fast-paced, regulated environment.

Growth Strategy & CAC Ownership

Own the acquisition strategy and performance targets up to application submission, optimizing budget allocation and CAC performance across owned and paid channels.

Wallet-First Funnel Optimization

Maximize qualified application submissions by diagnosing funnel bottlenecks and executing testing roadmaps. Lead native, \"wallet-first\" growth journeys inside Samsung Wallet as our core conversion hook.

Owned Ecosystem & Channel Influence

Design and run integrated campaigns across Samsung's owned footprint (Samsung.com, Shop App, owned social, email, push), influencing internal channel owners to secure premium real estate and align audience strategies.

External Acquisition Expansion

Build and scale external acquisition channels, directing agency partners across paid media, affiliates, retail, and fintech partnerships to expand reach.

Budget & Joint Marketing Fund Stewardship

Manage a complex acquisition budget, reallocating investments based on performance and maximizing the utility of Joint Marketing Funds (JMF) with Barclays and Visa.

Partner & Compliance Alignment

Build trusted relationships with Barclays and Visa. Serve as the primary marketing contact to ensure all creative, campaigns, and promotional offers successfully navigate partner brand guidelines and legal/compliance reviews.

Matrix Navigation & GTM Execution

Lead cross-functional go-to-market strategies for new card features and major enhancements, aligning Product, Finance, Analytics, and Legal teams across Samsung's US and Korea offices.

Success in Your First Year Operating Rhythm

Establish a seamless campaign execution and legal approval workflow across Samsung, Barclays, and Visa.

Funnel Lift

Deliver a measurable, high-quality increase in card application submissions while maintaining target CAC.

Channel Expansion

Launch at least one new high-ROI acquisition channel or native wallet-conversion journey.

Portfolio Scale

Achieve year-one approved-account targets through efficient allocation of JMF and Samsung marketing funds.

Skills and Qualifications

Qualifications

• 10+ years of growth, performance, or partner marketing experience, with a proven track record of managing substantial acquisition budgets and driving CAC efficiency.


• Expert IC Orchestrator: Proven ability to drive large-scale commercial results as an individual contributor by managing agency benches and leading through cross-functional influence rather than direct reports.


• Funnel & Analytical Rigor: Hands-on experience diagnosing funnel drop-offs, analyzing customer acquisition data, and designing multi-channel experimentation roadmaps.


• Influence & Executive Communication: Outsized stakeholder management skills, with the ability to build trust with financial partners, align matrixed internal departments, and present performance metrics directly to executive leadership.


• Agency & Partner Management: Exceptional skills in drafting agency briefs, directing creative/media strategies, and holding external vendors accountable for performance.


• Preferred: Direct Credit Card or Regulated Fintech Experience: Deep understanding of credit card marketing, co-brand card programs, or regulated consumer fintech/banking (including compliance processes and issuer/network dynamics).


• Experience with digital wallet adoption or mobile-first financial product marketing.


• Familiarity with marketing analytics, CRM platforms, and attribution tracking.

Benefits

The salary range for this role is expected to be between $166,000 and $205,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

• Medical


• Dental


• Vision


• Life Insurance


• 401(k)


• Employee Purchase Program


• Tuition Assistance (after 12 months)


• Paid Time Off


• Student Loan Program (after 12 months)


• Wellness Incentives


• and many more

In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Life @ Samsung

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

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About Samsung Electronics

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).